Chrome Systems

March 03, 2005 08:00 ET

Chrome Releases Canadian VIN Data Product; New Version for Canadian Vehicles Provides More Vin-Decode-to-Style Matches, As Well As Richer Vehicle Descriptions



MARCH 3, 2005 - 08:00 ET

Chrome Releases Canadian VIN Data Product; New Version
for Canadian Vehicles Provides More
Vin-Decode-to-Style Matches, As Well As Richer Vehicle

PORTLAND, Ore.--(CCNMatthews - Mar 3, 2005) -

Chrome Systems Corporation, the automotive industry's leading provider
of vehicle configuration data, configuration technology and commerce
solutions, announced today the release of a Canadian version of its
popular VIN Search 2.0 product. VIN Search is a must-have tool for
auction houses, leasing companies, and finance groups, or any business
that depends on the transformation of a VIN to a basic but accurate
description of the vehicle. The new version has been modified to support
more than 20 vehicle makes available in Canada.

VIN Search is a data source that relates Canadian vehicle identification
numbers to specific equipment or option details on any individual
vehicle or a small group of vehicles made between 2000 and the current
model year. With VIN Search, business customers can transform a VIN to a
short, explicit description of the vehicle that includes engine, engine
size, transmission type or availability, and a number of additional

For customers who need more information, VIN Search also matches the VIN
to a Chrome Style ID, a unique and proprietary data value that serves as
the link to nearly 80 unique data points on the vehicle. With a dynamic
combination of data and logic, the Chrome Style ID can be matched to a
data set that normalizes the information across manufacturers.
Additionally, matching a VIN to a Chrome Style ID makes these data
points searchable and accessible online, facilitating research in both
Web sites and enterprise software systems.

"We're especially proud of this release because it marks our first VIN
product designed specifically for Canada. And it comes so soon after our
introduction of a Canadian version of Chrome Carbook," said Dave Mingle,
president of Chrome Systems. "This is an important step in expanding our
VIN coverage."

Chrome's experience in Canada spans several years. The company currently
sells a Canadian version of its desktop-based vehicle pricing and
ordering tool, PC Carbook®, has provided the data in the Reynolds &
Reynolds sales solution for Canadian dealers, and continues to power the
GM BuyPower Canada web site. More recently, it announced business deals
with Suzuki Canada and Canadian Black Book, as well the availability of
a Canadian version of Chrome Carbook®, the company's consumer-facing
vehicle configurator for Web sites.

The Canadian version of VIN Search is available immediately. A USA
version of VIN Search 2.0 is currently in use by auction houses,
financers, publishers and other auto industry concerns, supporting model
year data as far back as 1987.

About Chrome

With more than 13,500 clients, including half of all automotive dealers
in the U.S. and Canada, Chrome provides vehicle content, software,
technology and services to deliver complete enterprise solutions to all
segments of the retail automotive industry. These segments include
manufacturers, fleet companies, dealers, Internet sites, and financial
institutions. Chrome pioneered the technology behind electronic vehicle
configuration with the introduction of PC Carbook®, and since 1986 has
collected, analyzed and enhanced "raw" automotive data from all


Contact Information

    Chrome Systems
    Ali Livolsi, 503-963-6345