SOURCE: Industrial Info Resources

August 16, 2007 08:01 ET

Chrysler's Rebirth Has Begun, an Industrial Info News Alert

SUGAR LAND, TX--(Marketwire - August 16, 2007) - Researched by Industrial Info Resources (Sugar Land, Texas) -- The easy part of the next stage of Chrysler's evolution is complete. With the finalization of the sale of the majority interest in the Chrysler business unit from DaimlerChrysler AG (NYSE:DCX) (Stuttgart, Germany) to Cerberus Capital Management L.P., the first stage of the redesign and rebirth of Chrysler as Chrysler LLC is done. Now, newly appointed Chairman and CEO Robert Nardelli has to accomplish several small tasks: complete the re-negotiation of the UAW (United Auto Workers) contract in favorable terms for the struggling automaker, revamp Chrysler's infrastructure to compete not only with General Motors Corporation (NYSE:GM) (Detroit, Michigan) and Ford Motor Company (NYSE:F) (Dearborn, Michigan), but with foreign automakers, and manage to reclaim its hold as third in total sales in North America. The real question at this point is, can these three goals be accomplished in the foreseeable future, if at all.

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