March 15, 2007 16:09 ET

Churm Media Names Shaila Rao Mistry a 'Woman to Watch'

OC METRO Magazine Profiles 20 Influential Women in the O.C.

YORBA LINDA, CA -- (MARKET WIRE) -- March 15, 2007 -- Shaila Rao Mistry of Yorba Linda, President of Jayco MMI, has been named one of Churm Media's 2007 "20 Women to Watch." Featured in today's issue of OC METRO, Orange County's business and lifestyle magazine, and online at, Mistry is one of 20 dynamic women profiled by Churm Media who are making a difference in the local community. Mistry also was recognized at an intimate luncheon with the other women recognized.

"Thank you, Churm Media, for naming me one of the '20 Women to Watch,'" said Mistry. "All the women featured are so fascinating, and I'm honored to be one of this inspirational group."

She added, "It's a wonderful feeling to be recognized in Orange County for all of my achievements and efforts, both here and abroad, over the years."

Mistry's extensive education includes six degrees, most notably master's degrees in law and social sciences from Brunel University, and master's degrees in public policy and administration and psychology from the London School of Economics, London University. The result has been success in the male-dominated technology industry as President of Jayco MMI and Vice President of Jayco Interface Technology. Jayco develops, designs, engineers and manufactures cutting-edge interface products, such as control panels, membrane switches and touch screens, designed to make complex technology easier for man-machine interface.

Entrepreneurship is just one of Mistry's passions -- she is a dedicated human rights advocate with a particular passion for global women's issues, such as stopping Human Trafficking. She has been an official delegate to several United Nations Summits, including ones in Geneva, Tunisia and New York under the aegis of International Federation of University Women (IFUW). Mistry's interest in global issues stems from her determination to make a difference in the world and from her diverse background and international spirit. Born in India, she was educated in England, lived in several countries and learned 11 languages.

One of Mistry's goals as an advocate is to create awareness of the four million women and children held in slave trade worldwide. Locally, she worked with California coalitions and legislators to pass a law on Human Trafficking in California, and also spoke on "Violence against Girls" at the 51st UN Commission on the Status of Women earlier this month in New York.

Mistry serves as Public Policy Vice President of NAWBO-Orange County; at NAWBO national level she chairs The International Forum and is active on NAWBO's Public Policy Forum. For the last 20 years, she has served the American Association of University Women on branch, state and national levels.

Mistry is definitely a woman to watch in the coming months as well. This summer she will speak in England on "Quality Management In Organizations." In preparation for the next UN Commission on the Status of Women in New York, she is developing the Interfaith Caucus for Peace. She also is working on the use of Information Communications Technology (ICT) for empowering the women's movement, in collaboration with the private sector, civil society and government. Finally, she is laying the foundation for developing micro credit and finance for small business women in Third World countries.

Though her business and advocacy efforts require much time and energy, Mistry has managed to successfully find a balance in her life, raising two children now at the university level with her husband, and maintaining her Indian cultural identity, moving between the American and Indian cultures with ease.

Annually, Churm Media's "Women to Watch" list highlights some of the most dynamic and interesting women in the county, coming from areas as diverse as business, government, education and healthcare.

"The 'Women to Watch' list is important because it spotlights amazing women truly making a difference in our community," said Steve Churm, publisher of Churm Media. "The women on this year's list are some of the most dynamic and interesting in the county."

Mistry can be reached through her email; more company information is available at

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