Ci & T

April 25, 2011 10:15 ET

Ci&T Amps Up Product Innovation and Delivery With New Service Offering

New Accelerate Solution Helps Emerging and Global Companies Quickly Bring Disruptive Web and Mobile Products to Market

KING OF PRUSSIA, PA--(Marketwire - Apr 25, 2011) - Ci&T, a technology outsourcing and software product engineering company, today announced the launch of Accelerate, a new solution designed to provide value to companies focused on delivering disruptive technologies to market quickly. Leveraging Ci&T's unique combination of agile methodologies and Lean principles, Accelerate helps companies turn innovative ideas into value-generating web and mobile products at the speed their businesses require.

The technology landscape is filled with small and emerging companies that have great ideas for new products, yet lack the product development teams to develop them quickly. This often leads to a resource-intensive hiring effort that diverts focus from the development process, resulting in delays and gaps in the engineering team's skill set, all while the competition forges ahead. At the same time, large, global companies also have ideas for disruptive technologies and business models to drive new revenue streams, but are hesitant to shift resources away from their core business drivers to bring these ideas to fruition.

With the introduction of Accelerate, Ci&T focuses its attention on helping both types of companies turn their ideas into marketable products -- fast. Bolstered by a comprehensive customer development process and anchored in the principles of lean start-ups, Ci&T's new solution gives companies of all sizes the ability to:

  • Ideate: Ci&T works with the customer to align product features with business goals and consumer preferences, ensuring that the product delivered to market is generating value right out of the gate.
  • Create: With a unique combination of Lean principles and agile development expertise, Ci&T engineers work with the client to develop the product and bring it to market ahead of schedule, with minimal cash burn.
  • Iterate: Through an innovative and transparent feedback loop that ties product and customer development, Ci&T works with the client to translate user feedback into the clean, efficient design of new product features that deliver additional value and, as a result, enables the client's business to grow.

"As a technology startup, fast and precise execution is what we need," said Guto Araujo, Founder and CEO, Carousl Labs, one of the first organizations to benefit from Accelerate. "The Ci&T team delivers what it promises: a trusted partner that contributes with innovative ideas and has the skills to see projects through the development process at the lowest burn rate. Additionally, the Ci&T team works closely with us in customer development as an integral part of the team, which we expect will help us achieve product/market fit faster."

"For years we've worked with global organizations to develop innovative web and mobile applications with a focus on aligning these products with business goals," said Cesar Gon, CEO, Ci&T. "Accelerate allows us to make our innovation and development services more widely available to new market segments for which marrying product features with business value is not just critical, but necessary for survival."

About Ci&T:
Ci&T ( employs agile methodologies and Lean principles to deliver application outsourcing, software product engineering and digital marketing services from development centers in Brazil, Argentina and China. A strong commitment to innovation has put Ci&T on the forefront of discovering new ways to deliver value and eliminate waste to help clients reduce costs and improve quality, speed and business agility. Established in 1995, Ci&T serves companies of all sizes from its global headquarters in Campinas, Brazil, with additional offices in Philadelphia, Atlanta, New Jersey, New York, London and Tokyo. For more information, visit

Contact Information

  • Press Contact:
    Mark Van Hook
    Articulate Communications Inc.
    212.255.0080, ext. 33
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