CI & T

May 08, 2013 08:24 ET

CI&T Appoints Co-Founder Bruno Guicardi as President, North America, to Lead Team in Creating Customized, Smart Applications for Regional Customers

Guicardi to Share Best Practices for Application Strategies and Techniques for Driving Change at Upcoming Industry Events

KING OF PRUSSIA, PA--(Marketwired - May 8, 2013) - CI&T, a creator of smart applications that add a layer of intelligence to business, today announced that company co-founder Bruno Guicardi has been named president, North America. Guicardi's new role will support the company's rapidly expanding U.S. operations.

With CI&T's revenue growing by 25 percent last year, the company's U.S. customer base expanded exponentially and developed its own unique project requirements. Under Guicardi's leadership, the U.S. business will have the autonomy in operations to allow the team to be more responsive to customer needs and build solutions that answer their individual business problems.

As part of his entry into the U.S. market, Guicardi will present at upcoming industry events in May, touching on the growing role of Latin America as an outsourcing and innovation center, techniques to sustain change within organizations and best practices to improve customer engagement by incorporating intelligent application strategies.

With the rise of progressive technologies, including cloud, social, mobile and analytics, enterprises must not only develop applications for today's environment, but take them to the next level. Guicardi will provide use cases and suggestions for adding a layer of intelligence to the application development process to help companies better understand their customers and turn feedback into actionable business insight.

"As we've served customers around the globe for many years, we've identified that companies in specific geographies have their own unique business problems and support needs. For the U.S. market, we see a specific demand for understanding changes in consumer behavior and the way they engage and interact with business, and being one of the original team members at CI&T made me an ideal candidate to enter this market and support these efforts," said Guicardi. "It's important for companies that serve consumer audiences, like those in pharmaceuticals, consumer packaged goods and media, to add a layer of intelligence to their applications to not only gather feedback, but to turn that information into actionable insight. By incorporating the transformative technologies that are available today, new opportunities are opening up to harness these large volumes of data, analyze them and provide the intelligence to our customers to create real competitive advantages for them."

Upcoming Presentation Details:
Premier CIO Forum & Executive IT Summit
Thursday, May 9, 2013
"Improve Customer Engagement with an Intelligent Application Strategy," 2:30 p.m. ET

Global Sourcing Summit
Tuesday, May 14 - Thursday, May 16
Amelia Island, Florida
"Innovation Centers in Latin America," Tuesday, May 14, 10:20 a.m. ET

The Ohio State University Fisher College of Business Center for Operational Excellence IT Leadership Network Forum
Friday, May 17

About CI&T:
CI&T ( builds smart applications that add a layer of intelligence to business. By using progressive technologies including social, mobile, analytics and cloud, the company's teams are relentless in their approach to create competitive advantages that drive business forward. A global company established in 1995, CI&T is headquartered in Campinas, Brazil, with strategic locations across Latin America, North America, Europe and the Asia-Pacific region.

Contact Information

  • Press Contact:
    Ashleigh Churchward
    Articulate Communications Inc. for CI&T
    212.255.0080, ext. 12