SOURCE: Electrum Marketing

Electrum Marketing

May 25, 2010 10:00 ET

CIMA Insight Offers Mystery Shopping and Brand Audits to Increase Sales and Customer Retention

FT. LAUDERDALE, FL--(Marketwire - May 25, 2010) -  Electrum Marketing, a full-service branding firm, has announced the launch of CIMA Insight, a premier mystery shopping and customer experience research and measurement company. 

"Stellar service is a differentiator," said Ellen Schlafer, President of CIMA Insight. "Most companies say they provide great service, yet most do not. What's worse is that they don't know it. That could mean lost customers and lost revenue."

Through mystery shopping, customer satisfaction surveys, brand audits, marketing campaign analyses and competitive analyses, CIMA Insight provides the intelligence needed to close the gap between a company's brand promise and its actual delivery. Only after gaps are identified can you enhance sales and service performance and ultimately improve customer satisfaction. Improved customer retention and repeat sales ultimately have a positive effect on profitability.

CIMA Insight was formed by Electrum Marketing, a full-service branding firm, to meet the growing demand for service delivery measurement. Focused on the elements critical to growing a strong brand -- measuring key behaviors to support your image and improve sales and service. We do more than collect data. We provide information, coaching tips, and access to training programs that address performance gaps. For more information about CIMA Insight, please visit or call 954-703-6219.

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