SINGAPORE--(Marketwired - Jun 27, 2013) - The Color Run™, a unique five-kilometre fun run that gathers participants to run through showers of coloured powder in a celebration of health and happiness will debut in Singapore, the first city in ASEAN, over the weekend of 17 and 18 August, 2013. Dubbed the "happiest 5k on the planet", the untimed event, presented by CIMB Bank Singapore and organised by IMG, is expected to attract 16,000 entrants to take part in the experience.
"CIMB is very excited to be a part of The Color Run™'s debut in ASEAN. The Color Run™ is a unique way of combining fitness with fun, and bringing people of all ages and from all walks of life in Singapore together through the power of colours. Being a bank resident in ASEAN, CIMB couldn't think of a better reason to help remind and celebrate the wonderfully diverse and colourful cultures and lifestyles in the region. I am sure the message of health and happiness resonates with the people of Singapore and it will become an event that we look forward to for years to come," said Mak Lye Mun, CEO, CIMB Bank Singapore.
Exploding in popularity since its January 2012 launch, it has become the single largest event series in the United States and is gaining traction around the world. For 2013, there are more than one million entries registered for over 100 international events and The Netherlands edition of The Color Run™ sold out within 18 minutes of tickets going on sale.
The Color Run™ celebrates healthiness, happiness, individuality and giving back to the community. Thousands of participants of all ages and abilities will unite, becoming a moving canvas as they make their way through four different coloured zones: CIMB is hosting red as Presenting Sponsor and Official Bank, with the others being sponsored by MINI as Official Car in yellow, a pink immersion with The W Singapore - Sentosa Cove, the Official Hotel, and New Balance our Official Footwear & Apparel owning the blue section. The atmosphere will be alive with music pumping as runners are doused from head to toe in vibrant powder. The excitement continues at the finish line with a gigantic "Color Festival", using more colour to create a rainbow of photo opportunities and lasting memories. As the Official Venue, Sentosa is the perfect location for this outdoor lifestyle celebration. Fitness First will be the Official Fitness Partner with 100 PLUS making sure that participants stay hydrated throughout as Official Isotonic Beverage. Official media partners 98.7FM, Lush 99.5FM and 8 DAYS magazine will provide information in the lead up to the run, and offer the chance for the public to win tickets.
"We are delighted to bring such a fantastically vibrant new event to Asia. Offering an out-of-the-ordinary running experience combined with a prestigious family of first class sponsors, this is sure to be one of the most unique events that Singapore has ever seen," shares Robbie Henchman, Senior Vice President and Head of Business Development, IMG Asia-Pacific.
In keeping with The Color Run™'s tenet of giving back to the community, $1 from every registration will be donated to Project Happy Feet -- a charity supported by CIMB Bank. Project Happy Feet is a Singapore-based not-for-profit organisation set up to empower the lives of underprivileged youths and children in developing countries by supporting their education and training through fund-raising for education-related initiatives and programmes that positively impact them or their families. To date, it has supported more than 4,000 children and youth in Singapore, Vietnam, Cambodia and Nepal through its programmes.
"Through its work and tireless efforts, Project Happy Feet brings hope and joy to the many lives it touches throughout ASEAN, where CIMB operates and we are thrilled to be able to do our part in spreading happiness to those in need through The Color Run™. We believe that Project Happy Feet has a valuable story to share with the participants of The Color Run™ and will enrich their overall experience. Not only can runners celebrate their own health and happiness, they can feel great knowing they made a difference in the lives of others," added Lye Mun.
Registration details and information on the release of tickets will be available on the website www.thecolorrun.com.sg and the Facebook page of Singapore edition of The Color Run™ at https://www.facebook.com/TheColorRunSingapore.
Be Healthy. Be Happy. Be You.™
About CIMB Bank Singapore
With its strategic location in the financial centre of ASEAN and as part of the CIMB Group regional universal banking network, CIMB Bank Singapore operates on a full banking license to offer individuals, businesses and corporate clients a comprehensive suite of financial solutions.
CIMB Group is one of ASEAN's leading universal banking groups. It offers consumer banking, investment banking, Islamic banking, asset management and insurance products and services. The Group is now present in eight out of 10 ASEAN nations (Malaysia, Indonesia, Singapore, Thailand, Cambodia, Brunei, Vietnam and Myanmar). Beyond ASEAN, the Group has market presence in China, Hong Kong, Bahrain, India, Sri Lanka, Australia, Taiwan, Korea, the US and UK.
CIMB Group has the most extensive retail branch network in ASEAN of more than 1,000 branches as at 31 March 2013. CIMB Group's investment banking arm is the largest Asia Pacific-based investment bank, with in-depth coverage of more than 1,000 stocks following the purchase of RBS' Asia Pacific investment banking and cash equities operations.
CIMB Group operates its business through three main brand entities, CIMB Bank, CIMB Investment Bank and CIMB Islamic. CIMB Group is also the 97.9% shareholder of Bank CIMB Niaga in Indonesia, and 93.7% shareholder of CIMB Thai in Thailand.
CIMB Group is listed on Bursa Malaysia via CIMB Group Holdings Berhad. It had a market capitalisation of approximately RM56.7 billion (USD18.4 billion) as at 31 March 2013. The Group has about 42,000 employees located in 17 countries.
IMG Worldwide is a global sports, entertainment and media business, with nearly 3,000 employees operating in 30 countries around the globe. IMG's areas of expertise are diverse and wide ranging: IMG College; IMG's Joint Ventures in China, Brazil and India; IMG Media; IMG Events and Federations; IMG Fashion; IMG Models; IMG Art+Commerce; IMG Clients; IMG Academies; IMG Consulting and IMG Licensing.
More information is available at http://www.imgworld.com.
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