SOURCE: R Super Foods

September 25, 2007 10:05 ET

Cincinnati Bengals Safety Madieu Williams Featured on Special Edition Boxes of Super Donuts® and Super Buns®

R Super Foods Introduces Nutritionally Enriched Frozen Pastries Into Cincinnati Through Partnership With Williams and the Madieu Williams Foundation

CINCINNATI, OH and PITTSBURGH, PA--(Marketwire - September 25, 2007) - R Super Foods today introduced to the Cincinnati market its nutritionally enriched Super Donuts® and Super Buns®. The frozen doughnuts and cinnamon rolls, which are available exclusively at Kroger's stores throughout the Cincinnati area, will be sold initially in special edition boxes featuring Cincinnati Bengals safety Madieu Williams with a collector series card inside. A select number of packages will contain cards autographed by Williams.

Through its Wheaties-like approach, R Super Foods, which is owned by former Pittsburgh Steelers running back, Franco Harris, recognizes athletes who contribute to their communities through ongoing community service and charitable efforts. R Super Foods has partnered with Williams and the Madieu Williams Foundation for the company's Cincinnati launch. Portions of the revenues generated from boxes of Super Donuts and Super Buns sold in the Cincinnati area will benefit the Madieu Williams Foundation, which focuses on teaching youth about health, wellness, nutrition, fitness and education. Pittsburgh Steelers Hines Ward, Penn State head football coach Joe Paterno, and Pittsburgh Pirates shortstop Jack Wilson have been featured on packages of Super Donuts and Super Buns sold in the Pittsburgh area.

"Who would have thought that a Steeler and a Bengal could agree on anything," commented Williams. "Fortunately, Franco and I do agree on helping kids, and this partnership will provide a great way to help raise funds that will go directly toward helping youth in the Cincinnati area. I appreciate the opportunity to work with Franco and R Super Foods to introduce Super Donuts and Super Buns into Cincinnati, and to help raise awareness among Cincinnati's youth on the importance of health, nutrition and fitness."

"Madieu is the type of person that truly wants to make a difference in his community, and is the type of person that we wanted to recognize and partner with as we introduced Super Donuts and Super Buns to Cincinnati," said Harris. "Like Madieu's foundation, health and nutrition are the foundation of R Super Foods and our products. We are often asked, 'How is a donut or cinnamon roll nutritious?' The secret is in the ingredients. Our donuts and Super Rolls are flavorful, satisfying pastries that provide 14 essential vitamins and minerals, plus four grams of protein. They are better for you, and are a healthy alternative to many of the fattening, sugar-saturated products that are marketed to our kids as breakfast foods."

The frozen donuts and cinnamon rolls contain no preservatives, trans fats, or artificial flavors or colors, and are made with NutriDough®, R Super Foods' proprietary bakery fortifier that includes protein; antioxidant Vitamins A, C, and E; B vitamins; folic acid; and calcium. Super Donuts and Super Buns are sold in boxes of six individually wrapped units with a suggested retail price of $2.99 per box.

For more information about R Super Foods and its products, please contact 1-800-566-0207.

About Madieu Williams Foundation

The Madieu Williams Foundation, a fund of the Greater Cincinnati Foundation, focuses on health, wellness, nutrition, fitness and education. Through his foundation, Madieu reaches out to youth and teaches them at an early age the importance of a healthy lifestyle. http://www.madieuwilliams.org/foundation.htm

About R Super Foods

R Super Foods is the sister company of Super Bakery Inc., owned and operated by Franco Harris. The company has been providing nutritious bakery products for breakfast and snacks to schools, military, and health care market segments throughout the United States since 1990. Super Bakery was the first company to be approved by the USDA to sell nutritionally fortified donuts and cinnamon buns to school systems under specific guidelines. R Super Foods may be contacted at 1-800-566-0207 or on the web at www.RSuperfoods.com.

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