SOURCE: The Berry Company

The Berry Company

June 01, 2011 07:00 ET

Cincinnati Business Named Grand Prize Winner in Extreme Marketing Makeover Contest

Extra Fast Tax Service to Receive Consultative Services and Local Search Solutions Package Valued at $60,000 From The Berry Company

CINCINNATI, OH--(Marketwire - Jun 1, 2011) - The journey from lackluster to effective marketing has officially begun for four local businesses named winners today of the Extreme Marketing Makeover contest from The Berry Company, publisher of Cincinnati Bell Directory. Berry is pleased to announce that Extra Fast Tax Service is the recipient of the national contest's $60,000 grand prize package. Berry, the leader in online marketing and local lead generation, will provide expert consultation, print and digital advertising as well as in-depth marketing metrics and analytics for one year to the tax and accounting firm.

"Extra Fast Tax Service epitomizes the challenges that America's small businesses face in balancing the daily demands of running a business with the need to generate new leads and customers," said Mike Webster, Berry's regional director for Cincinnati. "Berry is honored to have the opportunity to help this company, and all our winners, become more competitive by providing them with the expert marketing counsel and lead generation solutions they need."

In addition to vying for the grand prize, businesses in five key markets competed for prize packages totaling $32,500 per market. Cincinnati's winners include:

  • First Place: AAA Wastewater illustrates what happens to small business owners when life throws them a curveball. Leaving his career behind, a son moved back to help his parents with their business when they were sidelined with illness. The family now needs marketing support to return to the strong company they once were. "Berry is excited to partner with AAA Wastewater on their road to success," Webster stated.
  • Second Place: A Step Above Flooring and Installation is experiencing the pains of a fast-growing company attempting to scale their marketing efforts just as quickly.
  • Third Place: Aquaburp Water Saving Device recently launched its business and is in need of marketing counsel and assistance to build awareness and demand.

Among nearly two dozen Extreme Marketing Makeover finalists in Cincinnati, Oahu, Anchorage, Lexington, Ky. and Mankato, Minn., America voted online for the companies they thought deserved a marketing makeover. The company that best met the Berry judges' selection criteria and received a substantial number of online public votes was Extra Fast Tax Service, the grand prize winner. The firm's owner, Becky Peters, entered the contest because she says she finds herself struggling to stay in business without having so much as an online presence.

"Most [of] my business comes from referrals. I can't compete with the big chains' advertising campaigns. I would love to see what an ad in the yellow pages and a website would do," Peters said in her contest entry. "I know I could stay in business if I had a good marketing campaign. I just don't know what else to do."

By winning Berry's Extreme Marketing Makeover contest, these Cincinnati businesses will now leverage the agency's integrated suite of marketing solutions including:

  • Website Design that converts browsers into buyers
  • Search Engine Marketing that increases the visibility of companies online
  • Internet & Print Yellow Pages Programs that deliver measurable impact
  • Online Video Campaigns that illustrate services through polished presentations

The Berry Company is a trusted lead generation advisor with a rich history that spans 100 years. In 2010, Berry transformed its business beyond its flagship print directories to a full-service agency providing a wide range of online advertising solutions designed to reach consumers whenever and wherever they're searching for local goods and services.

The Berry Company LLC, is a leading provider of local online, search, video and print solutions. Its local leads experts help more than 240,000 businesses in 42 states market their businesses to local consumers. As an authorized reseller of in all of its markets, The Berry Company provides its clients with online listings and video advertising through this leading national Internet Yellow Pages site. The company is a Google Qualified Company, offering Google AdWords and other solutions to its clients.

Since its founding 100 years ago, The Berry Company has offered exceptional service, local market expertise and a strong portfolio of solutions. For more information, please visit To follow Berry and the transformations of Extreme Marketing Makeover contest winners, "like" Berry at

For phone or in-person interviews with The Berry Company consultants, Extreme Marketing Makeover judges and Cincinnati winners, contact Pat Nichols at 303-867-1651 or

B-Roll of Cincinnati winners available with notice.
A Step Above's Extreme Marketing Makeover video submission is available online:

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