SOURCE: Cincom Systems

June 17, 2008 12:57 ET

Cincom Sponsors Webcast: "Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000"

Hero or Zero? What Are Your Customers Saying Online?

CINCINNATI, OH--(Marketwire - June 17, 2008) - Pete Blackshaw, executive vice president of strategic services, Nielsen Online, will present a live webcast, "Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000," on June 30, 2008 at 11 a.m. EDT and 8 a.m. PDT. The Cincom Synchrony™-sponsored event features real customer-service stories from Blackshaw's experience working with and studying Fortune 500 brands such as Toyota, Dell, Nike, Sony, General Motors, Hershey, Unilever, Nestle, Lexus and Bank of America.

Modeled after his soon-to-be-released book of the same title, Blackshaw's webcast is designed especially for customer-service professionals. Through what he calls "consumer-generated media" -- blogs, social networking pages, message boards, and product review sites -- even a single disgruntled customer can broadcast his complaints to an audience of millions.

Blackshaw's webcast shows managers, marketers, and business leaders how the internet is changing customer expectations and behavior; how to establish and maintain credibility for your brand through authenticity; and how to form relationships built on openness and trust.

Registration is at The book, "Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000," is published by Doubleday Business and will be available July 8, 2008.

About Pete Blackshaw

Pete Blackshaw is executive vice president of strategic services at Nielsen Online. A former interactive marketing co-leader at Procter & Gamble and a graduate of the University of California at Santa Cruz, and then Harvard Business School, he has been on the cutting edge of online media, consumer opinion, and word-of-mouth behavior for more than a decade, and is quoted frequently in the media.

About Cincom Synchrony

Cincom delivers software and services to simplify complex business processes for thousands of clients worldwide. Cincom Synchrony is a unified agent desktop that helps deliver an exceptional customer experience and improve effectiveness in the contact center. Synchrony streamlines handle times and improves service levels by giving agents immediate access to all relevant customer information -- including underlying disparate applications. Inbound and outbound interaction management provides consistency across all touch points and enables comprehensive reporting and analytics for improved customer experience management.

Cincom and the Quadrant Logo are registered trademarks of Cincom Systems, Inc. All other trademarks belong to their respective companies.

© 2008 Cincom Systems, Inc. All Rights Reserved

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