SOURCE: Cincom Systems

May 01, 2006 13:01 ET

Cincom's Expert Access Wins B2B Newsletter Award

Silver: Best B2B Email Newsletter for Marketing Purposes

CHICAGO, IL -- (MARKET WIRE) -- May 1, 2006 -- In a sold-out awards ceremony hosted at Chicago's House of Blues, Cincom's Expert Access received the 2006 MarketingSherpa Silver [B2B] Award: Best Email Newsletter for Marketing Purposes. MarketingSherpa is a research and publishing company highly praised by the Economist, Harvard's Business School of Working Knowledge and Entrepreneur Magazine.

MarketingSherpa researchers and editors well versed in email benchmarks -- chose winners primarily by response rate. That's right, click and conversion rates mattered twice as much as "pretty" or innovative creative.

Why Did Cincom Expert Access Win?

According to MarketingSherpa, "Regular newsletters can be a terrible grind. After a couple of years on the job, many newsletter writers turn out articles more from a sense of duty than a true passion for either the audience or topic; but, not Cincom's editorial staff whose genuine enthusiasm bubbles out of every pixel."

Sincerity - Excitement - Consistently Phenomenal Clicks

MarketingSherpa also added, "We applaud the sincerity and excitement they bring to the voice of each issue. And, obviously the audience, senior-level Fortune 1000 executives, agrees with us."

"The click rates are consistently phenomenal."

Why Is Cincom's Expert Access E-zine Different?

--  135,000 subscribers in 49 countries
--  4/10ths of one percent opt-out rate
--  86.16% click thru rate on opened emails
--  93% - excellent or good overall rating by readers
Fulfills Cincom's Golden Rule

But, more importantly, Expert Access fulfills the "Cincom Golden Rule" articulated by CEO Tom Nies, the longest-serving CEO in the computer industry: "To serve and help our customers grow their businesses faster and more profitably, with far less upfront investment, much less risk, and much greater and quicker ROI." Simple rule. It's worked well for 38 years.

About Cincom

Cincom delivers innovative software and services to simplify complex business processes. For nearly 40 years, we have empowered thousands of clients worldwide to outperform their competition by providing ways to increase revenue, control cost, minimize risk and achieve rapid ROI.

For more information about Cincom's products and services, contact Cincom at 1-800-2CINCOM (USA only), send an e-mail to or visit the company's website at

Contact Information

  • Media Contact:
    Steve Kayser
    Public Relations
    Cincom Systems, Inc.
    Email Contact