SOURCE: Skinny Mom

Skinny Mom

November 18, 2013 11:36 ET

CincyTech Invests in Skinny Mom

Online Brand Delivers the "Skinny" on Food, Fitness, Family to Nationwide Online Community of Moms

CINCINNATI, OH--(Marketwired - Nov 18, 2013) - CincyTech has invested $250,000 in Skinny Mom, a Cincinnati-based online brand that provides health and lifestyle content to mothers. The investment comes from the recently closed CincyTech Fund III, and follows a $100,000 initial investment from CincyTech last March.

Skinny Mom is the brainchild of Brooke Griffin, a former fitness professional, Bengals cheerleader and mom. After struggling to lose the weight she gained during pregnancy, Griffin used her training to create a fitness and nutrition plan, and a blog was born in 2011.

"The first month, we had 100,000 page views," said Griffin, "so I guess it was something other moms were looking for, too."

Today, the Skinny Mom brand reaches more than 1 million unique visitors per month and connects with almost 500,000 women though social media and email. Skinny Mom currently employs eight full time, and is on track to top $200,000 in revenue this year.

Griffin says the CincyTech investment will allow Skinny Mom to round out its editorial team, bolster its technology including a mobile app, and focus on e-commerce, a new direction for the brand. 

"Brooke and her team are quickly building a market leading brand in the branding capital of the world," said Mike Venerable, CincyTech managing director of IT, software and health tech. "We are excited to continue our partnership with this additional investment. The Skinny Mom team consistently beats aggressive goals with ease. We expect great things from them in 2014."


Skinny Mom is the digital lifestyle brand that gives moms the skinny on healthy living. Nearly 100 experts, contributors, and bloggers from around the country provide content and tips to help moms achieve balance in their lives and set healthy examples for their families.


CincyTech is a public-private venture development organization that invests in high-tech startups in Southwest Ohio. With support from the Ohio Third Frontier and corporations, foundations and individuals, it is stimulating the growth of venture-worthy companies in IT and bioscience.

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