SOURCE: WestPoint Home

October 13, 2005 07:00 ET

Cinderella Leads Technical Revolution in Bed & Bath

WestPoint Home's Cinderella Comforter Is First of Many Home Textiles Products That Will Utilize Breakthrough 'Thinking Ink' Interactive Printed Technology

NEW YORK, NY -- (MARKET WIRE) -- October 13, 2005 -- A trio of Cinderella comforters marks the first home textiles use of a new technology that promises to change bed and bath products forever.

In an exclusive strategic partnership, WestPoint Home Inc., America's largest manufacturer of fashion bed and bath products, has teamed with T-INK Inc. to produce innovative, interactive products using patented "thinking ink" technology. T-INK™ provides printed electronic circuitry -- including switches, wire, buttons, speakers, lights and batteries -- to power textile products. The ink can be printed in any color (including clear); is flexible, washable and non-toxic; and withstands bending and washing.

The Cinderella products use a patented conductive fiber that, when touched, completes the circuit to activate three sets of lights and a "magical swoosh" sound. Three versions of the Cinderella comforter hit Sears, JCPenney (catalog and Internet only), Mervyns and Wal-Mart this month, with MSRPs ranging from $59.99 to $119.99.

"Cinderella is the tip of the iceberg," explained Steve Hoffman, vice president, marketing services and licenses, WestPoint Home. "The juvenile market is just an entry point for this extraordinary new technology that will ultimately impact everyone of any age. What if your sheets could turn on a light without a switch? What if your pillows could talk? What if your shower curtain could play music?"

"T-INK is tremendously excited by our relationship with WestPoint Home and its unique vision on the many applications of T-INK technology within the bath and bedding industry," stated Andrew Ferber, chairman, T-INK. "With T-INK's technology already taking hold in fast food, smart packaging, social expressions and in-store media markets, having WestPoint Home leading us into the world of smart textiles is the perfect marriage of a great partner and great technology coming together to create the next generation of interactive home products."

At Spring 2006 home market this month, WestPoint Home will introduce items such a pillowcase that remotely controls an MP3 player; a silk coverlet with sound, aromatherapy and massage capabilities; and a motion-activated mood-light bed skirt.

About WestPoint Home

WestPoint Home Inc. is the nation's premier home fashions consumer products company, with a wide range of bed linens, towels, blankets, comforters and accessories marketed under the well-known brand names GRAND PATRICIAN, PATRICIAN, MARTEX, ATELIER MARTEX, BABY MARTEX, UTICA, STEVENS, LADY PEPPERELL, SEDUCTION, VELLUX and CHATHAM -- all registered trademarks owned by WestPoint Home, Inc. and its subsidiaries -- and under licensed brands including CHARISMA, RALPH LAUREN HOME, HARLEY-DAVIDSON and GLYNDA TURLEY. WestPoint Home Inc. can be found on the World Wide Web at www.westpointhome.com.

Contact Information

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    Ogan/Dallal Associates Inc.
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