SOURCE: Cinedigm Digital Cinema

Cinedigm Digital Cinema

March 31, 2011 13:29 ET

Cinedigm Digital Cinema Announces Content Distribution Into Latin America

Cinedigm Partners With Contenido Alternativo to Expand Its Global Network

HOLLYWOOD, CA--(Marketwire - March 31, 2011) - Cinedigm Digital Cinema Corp. (NASDAQ: CIDM), the global leader in digital cinema, today announced a partnership with Contenido Alternativo, S.A. de C.V. to integrate a satellite platform for digital content distribution throughout Mexico, Latin and South America, expanding the Cinedigm CineLive™ footprint throughout the hemisphere. The partnership will facilitate the distribution of alternative content programming, including live 2-D and 3-D sporting events and concerts as well as movie (DCP) delivery into cinemas. Past CineLive™ releases include the ground-breaking, worldwide LIVE 3D broadcast of the FIFA World Cup Championship, the BCS Championship in LIVE 3D, the Dave Matthews Band 3D concerts, and the sold out 3D PHISH concerts.

Contenido Alternativo's robust theatre network will utilize Cinedigm's suite of innovative distribution and theatre management solutions, including CineCaster, CineXpress, TCC and Enterprise. The satellite platform will enable live broadcasting from Los Angeles, Mexico City and Bogota to digital cinema theatres, digital signage applications and a host of additional service opportunities. As part of the agreement, Cinedigm will also collaborate with theatres in Mexico to bring digital cinema deployment and Virtual Print Fee management services to the region.

"We are very excited to continue our collaboration with Contenido Alternativo, bringing the most innovative, scalable and cost effective DCP delivery, multi-cast, Live 3D and terrestrial distribution solutions to additional international markets," said Gerd Jakuszeit, President of Digital Media Services at Cinedigm.

"Our partnership with Cinedigm will enable us to strengthen our leadership as digital content distributors in Mexico, and expand it to the rest of Latin America contributing to the digital cinema conversion in the region," said Juan Manuel Borbolla, CEO of Contenido Alternativo.

About Cinedigm
Cinedigm is a leader in providing the services, experience, technology and content critical to transforming movie theaters into digital and networked entertainment centers. The Company partners with Hollywood movie studios, independent movie distributors, and exhibitors to bring movies in digital cinema format to audiences across the country. Cinedigm's digital cinema deployment organization, software, satellite and hard drive digital movie delivery network; pre-show in-theater advertising services; and marketing and distribution platform for alternative content such as CineLive ® 3-D and 2-D sports and concerts, thematic programming and independent movies is a cornerstone of the digital cinema transformation. Cinedigm™ and Cinedigm Digital Cinema Corp. ™ are trademarks of Cinedigm Digital Cinema Corp.

About Contenido Alternativo
Contenido Alternativo is the first digital content distributor in Mexico and Central America. The company has three divisions integrating an array of services for the digital content distribution industry: "3PL" providing logistics services for film distribution and advertising to cinemas, "Newborn Entertainment" distributing live alternative content such as the WWE series and the FIFA world cup among many others and "Sharing" providing production services for live corporate communication at cinemas.

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