SOURCE: Cinedigm Digital Cinema

Cinedigm Digital Cinema

June 29, 2011 19:53 ET

Cinedigm Digital Cinema Announces Stila Cosmetics as Sponsor of Kidtoons, a Family Matinee Series That Runs in 160+ Digital Theatres

Branded Entertainment Segments Will Feature 2-Minute "Wake up your Makeup" Tips for Moms

WOODLAND HILLS, CA--(Marketwire - Jun 29, 2011) - Cinedigm Digital Cinema Corp (NASDAQ: CIDM) announced today that beginning in July 2011 Stila Cosmetics has signed as sponsor of its popular Kidtoons matinee series. Kidtoons specializes in bringing family-friendly movies and stories to 165 theaters during weekend matinees at cineplexes around the country.

"We are thrilled that Stila sees the benefit of using our precision digital theatrical platform to target moms with its engaging and relevant content," said Jill Newhouse Calcaterra, chief marketing officer at Cinedigm. "Moms will leave Kidtoons loving the 'Wake up your Makeup' tips, and we're certain Stila will reach an entirely new set of customers via our in-theatre experience, as well as through our avid mommy-bloggers."

In addition to on-screen inclusion in Kidtoons, Stila will be featured in the on-going Kidtoons blogging campaign reaching over 100 prominent bloggers throughout the nation. The bloggers will be encouraged to get their readers to sign up for Stila prizes, with the most influential blogger receiving over $500 worth of Stila product.

Additionally, viewers are encouraged to visit (site live 7/1/11) to vote for their favorite makeup essential and be entered to win a random drawing for Stila makeup.

The targeted distribution offered to Stila by Cinedigm is a direct consequence of Cinedigm's digital cinema platform which enables theaters to present engaging alternative programming including live 2D and 3D sporting events and concerts, shorts, cartoons, live Q&A's, as well as branded entertainment. Recent releases by Cinedigm include the ground-breaking, worldwide LIVE 3D broadcast of the FIFA World Cup Championship, the BCS Championship in LIVE 3D, the Dave Matthews Band 3D concerts, and the sold out 3D Phish concerts. Cinedigm(TM) and Cinedigm Digital Cinema Corp. (TM) are trademarks of Cinedigm Digital Cinema Corp [CIDM-G]

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