SOURCE: Cinedigm Digital Cinema Corp

Cinedigm Digital Cinema Corp

March 14, 2011 10:00 ET

Cinedigm Digital Cinema Corp and B&B Theatres Announce Long-Term Cinema Advertising Partnership

UniqueScreen Media, Cinedigm's Cinema Advertising Subsidiary, Will Be B&B's Exclusive Agent

MORRISTOWN, NJ--(Marketwire - March 14, 2011) - Cinedigm Digital Cinema (NASDAQ: CIDM) and B&B Theatres Operating Company, Inc. announced today that UniqueScreen Media, Inc. (the cinema advertising subsidiary of Cinedigm) will be B&B Theatres' exclusive agent for in-theatre and web-based advertising services. Terms of the long-term agreement are not being disclosed. 

Celebrating its 87th year in business, B&B Theatres operates 30 movie theatres with over 200 auditoriums throughout Missouri, Oklahoma, Kansas and Florida. Last October B&B opened a state-of-the-art, all-digital theatre in Wildwood, Missouri, complete with two Marquee Suites auditoriums catering exclusively to the over-21 movie patron.

UniqueScreen Media performs cinema and web-based advertising services for over 50 independent movie exhibition partners, representing more than 2,500 theatre auditoriums in over 280 theatres throughout 35 states.

"B&B Theatres' progressive approach to theatre operations, coupled with our commitment to maintaining a patron-friendly cinema experience through PreFlix®, provides tremendous opportunities for our respective Companies," commented John B. Brownson, President of UniqueScreen Media.

Bob Bagby, President of B&B Theatres added, "We are proud to extend our long-term relationship with UniqueScreen Media. For 10 years they have been a true partner in exhibition in the markets in which we operate and we are thrilled that the partnership will continue for many, many more years."

In 2010, Cinedigm and B&B Theatres announced entering into a CBG Phase 2 digital deployment agreement through which B&B Theatres would convert its theatres to digital cinema, with Cinedigm administering and managing the systems under its Virtual Print Fee agreements with all the major studios for up to a ten-year term.

In related activities, UniqueScreen Media also announced the expansion of its cinema advertising network to include agreements with Gateway Film Center, Wheelersburg Cinema, 360 Entertainment LLC, Canaltown Cinema LLC, H2H, Inc., and Virginia Motion Pictures, and the addition of seven locations through expansion by its existing exhibitor partners since October of 2010. In aggregate, these activities represent an additional growth in excess of 100 screens under contract.

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About Cinedigm

Cinedigm is a leader in providing the services, experience, technology and content critical to transforming movie theaters into digital and networked entertainment centers. The Company partners with Hollywood movie studios, independent movie distributors, and exhibitors to bring movies in digital cinema format to audiences across the country. Cinedigm's digital cinema deployment organization, software, satellite and hard drive digital movie delivery network; pre-show in-theater advertising services; and marketing and distribution platform for alternative content such as CineLive ® 3-D and 2-D sports and concerts, thematic programming and independent movies is a cornerstone of the digital cinema transformation. Cinedigm™ and Cinedigm Digital Cinema Corp.™ are trademarks of Cinedigm Digital Cinema Corp [CIDM-G].

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