SOURCE: Cinematique

April 11, 2014 08:00 ET

Cinematique Launches iOS App for Touch-Enabled Interactive Video Platform

The Platform That Lets Users Discover and Shop From Their Favorite Videos Gets a Redesigned Website and New App Providing Users Access to "Touchable" Video From iOS Mobile Devices

NEW YORK, NY--(Marketwired - Apr 11, 2014) - Cinematique (, creators of the world's first "touchable" video technology, announced today the launch of their iOS app and website redesign. The app is the mobile component of Cinematique's flagship product, the MTEVideo (Motion Touch Enabled) also commonly referred to as the "touchable video" platform. The software tracks items as they move on screen. The built-in video touch capabilities allow viewers to simply tap items they are interested in and curate their personalized boutiques. Here they can get more information, purchase and share items as well as create relationships directly with the brands and content creators. All of this happens without ever leaving the video. In addition to today's launch, global luxury lifestyle website, NOWNESS, has released a Cinematique enriched video on their front page featuring top-tier brands Louis Vuitton, Haider Ackermann, Kenzo, La Perla, Bottega Veneta, among others.

The mobile app streamlines the touch-enhanced video experience for mobile device users allowing them to access and interact with any video on the Cinematique platform from their phone or tablet. Cinematique also announced significant developments to their universally responsive embed player further enabling brands, content creators and agencies to leverage the power of "touchable" video.

"Our new app allows users to engage with video content on their mobile devices or iPads for a truly unique and interactive experience," said Cinematique founder, Kyle Heller. "In a touch screen friendly world, the Cinematique technology makes sense. Sooner or later, everyone will want to be able to immerse themselves in videos with just the touch of their finger."

Cinematique's sophisticated analytics and SEO allow brands to evaluate the effectiveness and virality of their video content by measuring the number of touches as compared to views, which captures user behaviors that occur as a result of true interaction. Brands can get real world feedback on their video's overall performance as well as metrics on specific products and users. This opens new doors for content producers to assess the value of their efforts and better understand how their audience is digesting content.

Perhaps one of the most obvious industries to benefit from Cinematique's MTEVideo software is the fashion industry as they are one of the largest proponents of online video as a marketing tool. Cinematique is currently partnered with leading brands in the fashion industry including Nowness, owned by LVMH, Scotch & Soda, and Tanya Taylor. They are also working with Red Digital Cameras on their acclaimed WOLF Magazine.

For the three founders, Heller, who spent many years as a film producer, Ross, as a director, and Irvin as a cinematographer, Cinematique is much more than an e-commerce tool. "We are a 'TOUCH EXPERIENCE' technology. This is the evolution of the video experience, not just a shopping e-commerce video play. It is a dynamic two-way communication through visual storytelling. This has shaped our product and is what differentiates us," said Ross. "Yes, giving users the ability to purchase clothes is a huge offering to brands, but exploration, immersion and a network of people connected right through the videos they love is the true power. It is an emotional and personal relationship with video that is seamless, elegant and natural - rather than an invasion on the viewing experience."

About Cinematique
Founded by filmmakers and technologists Randy Ross, Kyle Heller, and Chayse Irvin, Cinematique's focus is to continually push the boundaries of interactive storytelling experiences. The company's first product "touchable video" is a next generation touch enabled video platform. Formed in 2012, Cinematique is based in both Los Angeles and New York City. For more information, please visit

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