SOURCE: CineMaya Media Group, Inc.

January 29, 2008 08:30 ET

CineMaya Media Announces the Launch of DHOOM FM 89.3 and 100.7 FM, and www.dhoomfm.com, the First and Only 24/7 South Asian Radio Station in the US!

NEW YORK, NY--(Marketwire - January 29, 2008) - CineMaya Media Group, Inc., (PINKSHEETS: CNMY) today announced that it is gearing up to formally launch DHOOM FM on FM in Central Jersey, and live on the internet www.dhoomfm.com. The station has been in a soft-launch stage since the fall of 2007.

DHOOM FM broadcasts on two frequencies WDDM 89.3 FM and 100.7 FM, in Central Jersey, and live on the internet www.dhoomfm.com, to provide an extended reach to fans of South Asian music. DHOOM FM is located in Central New Jersey (broadcasting from Hazlet), and covers the townships of Edison, Iselin, Fords, New Brunswick, East Brunswick, South Brunswick, Holmdel, Sayreville, Piscataway, Somerset, and Kendall Park among others. This market is home to over 300,000 South Asians, the largest such concentration of South Asians in America. There are over 350 South Asian owned businesses in Middlesex County, and DHOOM FM also serves as a platform for these businesses to reach this thriving community.

89.3 FM was the first South Asian community radio station in the US to broadcast music, news and cultural programs, when it first started South Asian programming in 1999. The station has provided the South Asian community with the best of Bollywood, Indian, Pakistani, and Bangladeshi music, talk, news, commentary, and extended community service for close to a decade. 89.3 FM has also been one of the most listened to radio stations in North America on the net. CineMaya Media Group and Rhythm Broadcasting Media, LLC now operate the station through an agreement with WVRM, Inc., licensee of WDDM 89.3FM on an exclusive basis.

DHOOM FM boasts a roster of over 25 radio jockeys from the Tri-State area of New York, New Jersey, and Connecticut, as well as Pennsylvania. Celebrities and stars including Kunal Khemu, Ghulam Ali, Shekhar Suman, Shreya Ghoshal, Sa Re Ga Ma finalists, and Pundit Rajeev Sharma have all graced the studios of DHOOM FM, and performed live shows for an audience of listeners spanning New Jersey and throughout the world via the internet. With the formal launch of the station, we expect to bring more live interviews with the hottest stars from the Indian sub-continent.

Sunil Hali, Chairman of CineMaya Media Group states, "DHOOM FM fits into CineMaya Media Group's strategy of building integrated media-entertainment-marketing platforms for the South Asian community in North America. We are thrilled to be able to provide entertaining programs and a forum for community voices that only locally global radio station such as DHOOM FM can."

Sanjiv Pandya, founding partner and Programming Director states, "The overwhelming response to DHOOM FM from our listeners has been very exciting. Even at this early stage we have received the support of local businesses and the corporate sector. This support has enabled us to reciprocate by sponsoring many events and activities in the region. It is truly a platform that we expect to grow multi-fold in times to come."

Paul Suri, President & Member Board of Trustees, WVRM says, "We are very proud to have DHOOM FM on 89.3 FM as the voice the South Asian community in New Jersey. 89.3 FM has a long history of serving listeners with content that is relevant to them. The listeners are a diverse group ranging from children who listen to new Hindi music, a professional en-route to work, senior citizens who listen to the morning broadcast of spiritual music, and merchants who keep the station on at their establishments. The volume of listener requests and call-ins demonstrates that DHOOM FM is continuing the tradition to be a bed-rock of the South Asian community in New Jersey."

CineMaya Media Group intends to announce a formal launch event and date in the near future.

Listen live on www.dhoomfm.com.

About CineMaya Media Group:

CinéMaya Media Group (PINKSHEETS: CNMY) is a leading provider of high quality international South Asian media, entertainment, and marketing services. Established in 2000 as a vertically integrated company, CinéMaya Media Group has since grown into a mini-conglomerate in the ethnic media landscape through its robust businesses within the following areas: Publication, Broadcast Television, Radio, Film & Television Production, Events, and Advertising. More information about CineMaya Media Group may be found on the corporate website, www.cinemayamedia.com.

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