SOURCE: CineMaya Media Group, Inc.

June 23, 2008 08:30 ET

CineMaya Media Group Flagship Publications Celebrate Anniversaries

NEW YORK, NY--(Marketwire - June 23, 2008) - This week, two leading weeklies targeting the South Asian demographic celebrate their anniversaries. While The Indian Express North American edition turns eight, the Gujarati-language Divya Bhaskar North American Edition completes four years in business. Their parent, CineMaya Media Group (PINKSHEETS: CNMY) celebrated the anniversaries this week by bringing out the Anniversary Issues. Advertisers and the Asian Indian community have strongly supported these issues over the years.

Eight years ago, CineMaya Media Group created history by launching The Indian Express North American edition, the first newspaper from India to be launched in North America. The initiative came at the onset of the era of a new Indian-American relationship, enhanced bilateral trade, and significant growth in immigration from India to the US.

Enthused by the eager acceptance of the high-quality weekly paper in English, CineMaya Media launched its first Indian regional paper in 2004 -- already on its way at that time to being the market leader in Gujarat. On its fourth anniversary, Divya Bhaskar North American Edition is one of the most popular regional-language Indian papers.

"The past year has been one of investment in content and partnerships," says Sunil Hali, publisher, chairman and CEO. "The growth has been not just in advertising revenues, but also in new content. Most of the content is commensurate with what our readers expect from us. Our newly improved travel section, 'Wanderlust,' is an example of this relationship: while tourism is a thrust sector in India and infrastructure has been improving, we have responded by offering our readers viable travel options in India. Our new feature, 'Leading Force' in the Express or 'Samaj Utkarsh' in the Bhaskar, addresses the community that feels the need to connect with useful associations and organizations within the community, but finds it difficult to find them. A practical, news-you-can-use format is now a new norm at our publications."

Easier reach. The papers now have a stronger presence in Northern and Southern California, Washington, D.C., Texas and Canada with expanded circulation and bureaus. More advertisers and readers now find it easier to connect with local representatives.

Better production quality. This May, CineMaya began printing at new facilities with an aim to improve printing and mailing services offered to readers and advertisers. The difference has been marked.

More focused content. CineMaya has added new content in the paper, and reinforced existing relationships in a "news-you-can-use" format to make it truly Indian-American media:

-- In The Indian Express, "Leading Force," a color section, highlights the contributions by leading national community organizations.

-- "Wanderlust," the recently overhauled travel section, takes readers to an exciting destination each week, while providing many travel options to select from. "Chalo Mumbai," the favorite Bollywood section has expanded with content, and

-- "Financial Express," has grown with content from India as well as North America.

The Indian Express aims to soon launch:

-- Corporate Multicultural Initiatives. A new section designed to profile large corporations who endeavor to serve the Indian American population, and/or have expanding interests in India -- companies with a strong corporate multicultural initiative.

-- A section on national as well as local governments in states/cities with high Indian population that contribute to the local region in both economic and social growth.

Divya Bhaskar has recently launched

-- "Samaj Utkarsh," a full-page feature about contributions by leading national community organizations.

Prepared to launch in July

-- "Gujarat-nu Gaurav," profiling some of the leading Gujarati-American personalities who have been making a real difference within the society they live in.

About The Indian Express North American Edition. The Express is a tabloid-size weekly newspaper targeting the Asian Indian demographic group in North America, with international, national, and community news, feature articles, columns and celebrated editorial content. More than half the content is from the daily editions of The Indian Express, one of the largest multi-edition dailies in India. The paper has three editions in the U.S.: National, Tri-State, and West Coast, and one in Canada. The paper is available through a combination of paid subscription and (in large cities) news-outlet distribution. For more information, visit www.iexpressusa.com.

About Divya Bhaskar North American Edition. Divya Bhaskar is the largest sold paper in Gujarat state in India, with six editions and a certified readership of 1.21 million. In North America, the paper has two broadsheet editions: one in New York, and a second in Toronto. The paper is distributed through grocery stores, regional distributors, and direct vendors. It provides information from the Indian subcontinent, features, and special columns by celebrated Gujarati authors. For more information, visit www.divyabhaskarsusa.com.

About CineMaya Media Group:

CinéMaya Media Group (PINKSHEETS: CNMY) is a leading provider of high quality international South Asian media, entertainment, and marketing services. More information about CineMaya Media Group may be found on the corporate website, www.cinemayamedia.com.

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