SOURCE: CineMaya Media Group, Inc.

September 05, 2007 09:43 ET

CineMaya Media Group Holds Press Conference in Mumbai, Announces Launch of Its India Operations and the Indian & American Achiever Awards Celebrating India's 60th Anniversary of Independence

NEW YORK, NY and MUMBAI, INDIA--(Marketwire - September 5, 2007) - CineMaya Media Group, Inc. (PINKSHEETS: CNMY), the leading South Asian media-entertainment-marketing services company from North America for the Indian Diaspora, announced the LAUNCH of the company's INDIA OPERATIONS and the first CineMaya Media Group Indian & American Achiever Awards at the packed press conference in Mumbai's ITC Grand Maratha Hotel on September 4, 2007. This announcement was addressed by Mr. Nayan Padrai, Mr. Ravi Kemmu and Pandit Shiv Kumar Sharma.

The press conference was attended by major media in India, and celebrities and entertainment industry personalities, including film stars Rajpal Yadav and Kunal Khemu; actors Rajendra Gupta, Ravi Jhankal, Ashok Banthia; directors Ashok Pandit, Anurag Singh, Puneet Sera; producer/directors Praveen Nischol, Vivek Vaswani, Thomas Cherian; music director Mithun Sharma; writers Atul Tiwari and Chintan Gandhi; and major television stars Apurva Agnihotri and Shilpa Saklani, Sai and Shakti, Amit Sarin with actress wife Vineesha Arora, Chetan Hansraj, Ritu Chaudhry and husband Gautam, Ravi Gosain, Montu Mahapatre, Sumeet Sachdev, and Sandeep Sachdev (the winner of The Biggest Loser); along with national award winning writer Ashok Mishra, producer Raj Jain of Venus Films, distributor Vikas Sahni, Piyush Pandey (CEO of Radio Mirchi), Derek D'Souza and Akshay Ganguli of O&M, Abhijeet Gupte, Integrid Media, and Parag Prabhu of Shaadi.com amongst many others.

Nayan Padrai, President of CineMaya Media Group, commented, "We are very excited about the launch of our business in India, where the company will focus on the entertainment space. We are launching films, returning to television productions, and developing international events such as The Indian & American Achiever Award. We are also developing media properties in India, similar to the integrated model we have in the US and Canada."

Musical Artist Pandit Shiv Kumar Sharma added, "I was part of their celebrations for 50 years of independence and once again I will be performing at the 60 years celebration and the Indian American Achiever Awards ceremony. North America really appreciates classical music and it's always been a pleasure to perform where you receive such applause."

It was announced that the awards will be held on Thursday, September 13, 2007 at The John F. Kennedy Center for the Performing Arts in Washington, D.C. Supported by the US-India Business Council, this inaugural event is celebrating the 60th Anniversary of India's Independence and recognizing individuals and MNCs who have contributed towards the collective advancement and growth of the two largest democracies in the world.

The gala event is also featuring performances by internationally acclaimed maestros of Indian music:

--  Dr. Balamurali Krishna and Pandit Ajoy Chakraborty (in a duet -
    jugalbandi)
--  Pandit Birju Maharaj
--  Pandit Shivkumar Sharma
    

The prestigious awards are instituted to recognize individuals and companies who have excelled in their fields, in four separate categories. There will be two honorees in each category, one an Indian and the other an American.

--  Innovation, Science & Technology
--  Arts, Entertainment and Media
--  Multi-National Company
--  Gandhi Lifetime Achievement Award
    

The evening is hosted by rising star of Bollywood, Kunal Khemu.

The National Anthem is performed by Penn Masala, the world's first and premier Hindi a-cappella group.

Commenting on the inspiration behind these awards, Sunil Hali, Chairman of CineMaya Media Group, says, "Mutual influence between India and the US is thriving in the fields of business, technology, art and culture. Our goal is to create a platform to recognize the contributions of both Indians and Americans, whose collective contributions have helped create a bridge between the two great nations, and shape a brighter future."

Board of Advisor and Judge of the event, Former US Ambassador to India, Robert D. Blackwill says, "I am delighted to celebrate India's 60th Anniversary of Independence by honoring individuals whose work has contributed to the growth of the transformed US-India relationship."

Ravi Kemmu, Head of Indian Operations of CineMaya Media Group, commented, "Our pioneering work in the television space for international productions from India has been unparalleled. Almost 10 years ago, we were the first to start with international television shows such as Mausam, N-R-Eyes, Dollar Bahu, Ek Mulakat, and events such as the Music Festival of India, Zee Gold Bollywood Awards amongst others, mainly for audiences in the US. We are now entering the domestic market in India for Films, Television and Events with a lot of enthusiasm, professionalism and western sensibilities."

CineMaya Media Group has instituted a Scholarship Endowment through this event, which aims to encourage the efforts of deserving Indian-American students who have displayed great potential in various subjects, and give them knowledge, resources, and mentoring for advancement from the honorees in each category for one year. Four undergraduate students will be awarded scholarships of $5,000 each (one per category of awards).

A gala dinner by invitation only at The Atrium & Foyers will precede the Awards Ceremony and Concert.

The panel of esteemed BOARD OF ADVISORS & JUDGES will select the honorees in each category of awards:

Hon. Ambassador Robert Blackwill, Hon. Ambassador Vijay Nambiar - Chef de Cabinet, United Nations, Congressman Frank Pallone - Congressional Caucus on India and Indian Americans, Ron Somers - President, US-India Business Council, Dr. Jayaraman - Executive Director, Bharatiya Vidya Bhavan, and Prof. Sreenath Sreenivasan - Dean of Students, Columbia Graduate School of Journalism, and Co-Founder SAJA.

The Honorable Ambassador from India to the United States of America, Ronen Sen is confirmed as the Chief Guest.

The principal sponsors of the event are: Air France, Nationwide, DIRECTV, and Air India. Patrons include State Bank of India, HSBC, and ICICI Securities.

For more information about this great event, visit www.cinemayamedia.com/awards.

Background

The genesis of this event is a confluence of work produced by the founders of CineMaya Media Group, who had produced The Music Festival of India in 1997 to celebrate the 50th Anniversary of India's Independence with a once in a lifetime concert at Carnegie Hall and a national tour with India's most renowned classical musicians. The event was the largest such celebration outside of India. More information may be found on the corporate website, http://www.cinemayamedia.com/events_mfi.htm.

CineMaya Media also produced N-R-Eyes, a landmark millennium year series to showcase the most successful Non-Resident Indians in the US. The series was widely telecast on the Zee Network, and was subsequently adapted into a coffee table book, and a syndicated series in The Indian Express North American Edition.

ABOUT CINEMAYA MEDIA GROUP

CineMaya Media Group (PINKSHEETS: CNMY) was established in 2000, and is a pioneer in the ethnic media landscape and entertainment in North America with its successful vertically integrated business model encompassing Media (publication, Television, Broadcast, Radio Broadcast and online) Entertainment ( film, television and events) and Marketing Services (advertising agency, Creative BPO, KPO and marketing programs). The company operates through offices in New York, New Jersey, California, Toronto, Mumbai and New Delhi.

The company has recently opened its operations in Mumbai for expansion of its entertainment business in Film, Television and Event Production, and operations in New Delhi for development of interactive/online services.

For more information, visit www.cinemayamedia.com

Safe Harbor:

The Private Securities Litigation Reform Act of 1995 provides a "safe harbor" for forward-looking statements. Certain of the statements contained herein, which are not of historical facts, are forward-looking statements with respect to events, the occurrence of which involve risks and uncertainties. These forward-looking statements may be impacted, either positively or negatively, by various factors. Information concerning potential factors that could affect the Company is detailed from time to time in the Company's reports filed with Pink Sheets.

Contact Information