SOURCE: CineMaya Media Group, Inc.

March 20, 2008 08:30 ET

CineMaya Media Group Launches BUY INDIAN PROPERTIES

NEW YORK, NY and MUMBAI, INDIA--(Marketwire - March 20, 2008) - CineMaya Media Group, Inc. (PINKSHEETS: CNMY) has announced the launch of "Buy Indian Properties," a multi-platform (expos - magazines - online) solution for the Indian real estate industry to market properties to Non-Resident Indians (NRIs) and international real estate investors. This division of the business was created to serve a specific niche, making it easier for NRIs and other investors who wish to participate in the booming real estate climate in India.

CineMaya Media Group and its related organizations have been affiliated with various facets of the real estate industry in India over the past six years. The company's experience within the industry ranges from: organizing the MCHI & CREDAI India Property Expos in the US and Canada in 2006 and 2007 to publishing real-estate news and advertising within its publications, "The Indian Express North American Edition" and "Divya Bhaskar North American Edition." Through years of interaction with developers, property marketers, NRI (Non-Resident Indian) property buyers, and the housing finance sector, CineMaya Media Group has identified a demand and created a solution to address the needs through developing a multi-platform marketing solution, and building value for all.

With that mission, CineMaya Media Group has launched Buy Indian Properties -- a marketing service consisting of Real Estate Expos, a Magazine, and an online real estate portal highlighting real estate opportunities in India.

Individuals and institutions seeking to invest in Indian real estate is a rapidly growing market. This group consists of NRIs who immigrated in the 1970s and now seek to acquire another home in India, home bound H1 professionals, and numerous real estate investment companies. North America may offer the most fertile market that remains untapped by the real estate industry from India. The Buy Indian Properties Expos will be held semi-annually across major cities having large concentrations of Indians in the US and Canada, and bring together developers and financial institutions from across India to meet a diverse mix of NRIs and American investors. Major PR and advertising initiatives are ready to support this service in North America and India, and are set to be launched. These will use media as well as a grass roots campaign to attract the target audience.

Buy Indian Properties Expo

The summer schedule for the Buy Indian Properties Expo 2008 is as follows:

Canada -- May 31 & June 1, 2008 -- International Convention Center in Mississauga (Greater Toronto Area)

Houston, Texas -- June 4 & 5, 2008 -- Stafford Centre, Performing Arts & Convention Center

Edison, New Jersey -- June 7 & 8, 2008 -- Holiday Inn Resorts and Conference Center

Buy Indian Properties Magazine

The Buy Indian Properties Magazine published (in print on a quarterly basis) and online as an E-Zine, will provide relevant news and information about the Indian Real Estate and affiliated industry to NRIs across the world as well as highlight a number of Indian real estate listings.

BuyIndianProperties.com

www.buyindianproperties.com will offer up-to-date news, information, micro-sites, and interactive services to visitors from across the world interested in buying property in India, and house a more complete listing of all properties being marketed by the site.

Nayan Padrai, President of CineMaya Media Group states, "Buy Indian Properties offers a value proposition unlike any other in the marketplace, created specifically for the real estate industry throughout India to better reach, communicate and sell property to NRIs and international investors through information and advertising, as well as personal interaction at expos. This is the first major service and media property launched from our new India based operations to serve the Diaspora. To that end, we have employed an experienced team of professionals in India for product development (expo-print-online), business development, research, coordination, and to forge alliances with key members of the real estate community."

Indian real estate has been gaining a large amount of traction from within and outside the country from NRIs during the past few years. Huge demand and access to capital were the key drivers for propelling the Indian real estate market into overdrive as more and more money began pouring in.

The industry received the much-needed first shot of funding in 2005 as the foreign direct investment (FDI) route was opened up for Indian real estate. Since 2005, the Indian real estate sector has transformed to reach $57 billion in 2007 in market size, and is estimated to reach $105 billion by 2012 growing at about 12.8% (Source: ICICI Securities, Deutsche Bank Research). More than 30% of FII (Foreign Institutional Investor) in 2006 as well as 2007 is estimated to be into the real estate sector with total inflow since March 2005 estimated to be $30 billion (Source: Cushman and Wakefield).

The accelerating growth has paved the way for exciting opportunities for both domestic as well as international investors, especially NRIs. As the industry becomes more formalized and professional in its approach, REIT (Real Estate Investment Trust) activity will further leverage individual investor money into circulation, making the sector more investment savvy in terms of fair and comprehensible valuations and traceability.

India is also experiencing an acute housing shortage, with an estimated shortfall of over 20 million units (Source: National Building Organization). The government is targeting 700,000 units to be built in urban areas each year and strives to provide housing for all citizens by 2012, requiring an investment close to $800 billion. Further demand is driven by increasing urbanization and working population, growth in individual income, easier access to finance, and reduced interest rates for housing loans have resulted in an upsurge of home buying activity with the average age of first time buyers dropping by nearly 20 years to 30-38 year olds (Source: Assocham).

For the individual property buyer, this has resulted in professional developers creating world class residential communities in integrated township formats that address the infrastructure issues in India by providing alternative private infrastructure and walk to work environments, social infrastructure and retail environments that make these developments self sufficient.

Buy Indian Properties is operating in this robust climate as a bridge between NRIs, international investors, and the developer/finance sector in India.

For more information, visit www.buyindianproperties.com or contact Aditi Rajani (India), Project Director. Buy Indian Properties at arajani@buyindianproperties.com or by phone at + 919819147317. Neeraj Dhar (USA-Canada) may be reached at ndhar@cinemayamedia.com or by phone at 732-910-2890.

About CineMaya Media Group:

CinéMaya Media Group (PINKSHEETS: CNMY) is a leading provider of high quality international South Asian media, entertainment, and marketing services. Established in 2000 as a vertically integrated company, CinéMaya Media Group has since grown into a mini-conglomerate in the ethnic media landscape through its robust businesses within the following areas: Publication, Broadcast Television, Radio, Film & Television Production, Events, and Advertising. More information about CineMaya Media Group may be found on the corporate website, www.cinemayamedia.com.

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