SOURCE: CineMaya Media Group, Inc.

March 17, 2008 08:00 ET

CineMaya Media Group Takes Over Publishing of Telugu Times, Celebrates the Publication's Fourth Anniversary in Hyderabad

HYDERABAD, INDIA and NEW YORK, NY and SAN JOSE, CA--(Marketwire - March 17, 2008) - Telugu Times, the first global Telugu newspaper published in the US since February 2004, has completed 4 successful years of publication and partnered with CineMaya Media Group (PINKSHEETS: CNMY), the leading South Asian Media - Entertainment - Marketing services company in North America. CineMaya, now the Publishing Partner of Telugu Times, has taken an equity stake in Telugu Times, and will now handle advertising sales, editorial content generation, distribution, marketing, and brand development in North America. The new joint Hyderabad office for Telugu Times and CineMaya Media Group will provide back-end processes, editorial, online, and sales from India, and provide a platform to expand CineMaya's overall business within the region.

A celebratory anniversary event was held at the pool side lawns of Club Jayabheri in Hyderabad, on the evening of Saturday, March 15, 2008. Those in attendance included leading advertisers, advertising agencies, marketing persons, political and film personalities, the Honorable Atluti Subba Rao, President of The Federation of Andhra Pradesh Chamber of Commerce and Industry, and film star turned real estate baron Murali Mohan, amongst others.

The Non Resident Telugu Community is the fastest growing community amongst Indians in the US with an estimated population of over 500,000. Telugus play an active role in the American economy and maintain a close bond with their homeland Andhra Pradesh, India.

Mr. Jayaram Komati, Chairman, Telugu Times Media. Inc., stated, "We are very happy that Telugu Times has been able to flourish by completing its fourth successful year and has become an important brand among the Telugu families in the US. We are excited that our partnership with CineMaya Media Group will allow us to expand our reach and presence within the community." Mr. Komati is a restaurateur and owner of the Swagat Group of Restaurants, and is a well-known community leader in the US. He is also the President Elect for the Telugu Association of North America (TANA), a nationwide umbrella body of the Telugu community in USA.

"In USA, Malayalees, Punjabis, Gujaratis, Tamilians and other Indian communities have newspapers in their own languages and the Telugu Times has filled the gap for the Telugu community. Telugu Times has become known not only as a media vehicle for the Telugu community for comprehensive news, but also a media connection between the community and its motherland," said Prasad Garapati, Vice Chairman of the Telugu Times, and an entrepreneur with numerous business interests in India, Dubai, and the US.

"Telugu Times is packaged as a 32 page tabloid news publication for the Telugu community with content collected across America and Canada including up-to-the-minute political, business and cinema news from Andhra Pradesh, India. From the beginning, Telugu Times actively worked with all city-based Telugu associations and national bodies such as the American Telugu Association (ATA) and Telugu Association of North America (TANA)," stated Mr. Subba Row V. Chennuri, Managing Director & Editor of Telugu Times. Mr. Chennuri is a media professional turned entrepreneur with over two decades of hands-on experience in media in AP and India.

From New York, Mr. Sunil Hali, Chairman, CEO and Publisher of CineMaya Media Group, explains, "The Telugu community is the second largest Indian ethnic group in the US and is rapidly expanding to Canada. Partnering with Telugu Times is a natural choice for us as it complements our overall business model of serving Non-Resident Indians with a platform of media vehicles, entertainment, and marketing services."

"Our print properties cover an estimated 45% of the Indian news-reading audience in North America, segmented by sub-ethnicity and vernacular languages," stated Nayan Padrai, President and COO of CineMaya Media Group, who was present for the event. "The Indian Express North American Edition caters to the pan-Indian English news readers, while Divya Bhaskar, a Gujarati weekly, serves the Gujarati-reading audience, and the Telugu Times caters to Telugu-speaking NRIs. This bundled offering is a great platform for advertisers across the board to promote their products and services to a national audience segmented by ethnicity and language preference. It is something few others, if any, can offer."

The new media kit for Telugu Times in association with CineMaya Media Group was unveiled at the event, and the group of attendees extended their continued support for Telugu Times while welcoming CineMaya Media Group to Hyderabad.

For more information on Telugu Times, contact Mr. Subba Row V. Chennuri at +91-9849599625

For more information on CineMaya Media Group, email info@cinemayamedia.com

About CineMaya Media Group:

CinéMaya Media Group (PINKSHEETS: CNMY) is a leading provider of high-quality international South Asian media, entertainment, and marketing services. Established in 2000 as a vertically integrated company, CinéMaya Media Group has since grown into a mini-conglomerate in the ethnic media landscape through its robust businesses within the following areas: Publication, Broadcast Television, Radio, Film & Television Production, Events, and Advertising. More information about CineMaya Media Group may be found on the corporate website, www.cinemayamedia.com.

Safe Harbor:

The Private Securities Litigation Reform Act of 1995 provides a "safe harbor" for forward-looking statements. Certain of the statements contained herein, which are not of historical facts, are forward-looking statements with respect to events, the occurrence of which involve risks and uncertainties. These forward-looking statements may be impacted, either positively or negatively, by various factors. Information concerning potential factors that could affect the Company is detailed from time to time in the Company's reports filed with Pink Sheets.

Contact Information

  • For more information on Telugu Times, contact:
    Mr. Subba Row V. Chennuri
    +91-9849599625

    For more information on CineMaya Media Group:
    Email: info@cinemayamedia.com