SOURCE: CineMaya Media Group, Inc.

August 20, 2007 16:05 ET

CineMaya Media Signs Indian Gaming Leader TeenPatti.com

NEW YORK, NY--(Marketwire - August 20, 2007) - CineMaya Media Group, Inc. (PINKSHEETS: CNMY) has been hired by Indian online gaming leader, TeenPatti.com, to launch an aggressive worldwide media campaign for the three card gaming site and its brand new, free browser-based product, requiring no downloads. For generations, Teen Patti has been the number one card game for Indians around the world, and TeenPatti.com makes it possible to enjoy it online 24 hours a day.

The Internet gaming space has been gaining substantial momentum in Europe and Asia, despite suffering a blow in the US with the passing of a new bill by Congress in October of 2006, which limited Internet gaming in the U.S. As most companies in the sector began focusing their attention toward Europe and China, TeenPatti.com has quietly become the number one gaming company catering the Indian market. Now, with instant name recognition, and new software, it appears TeenPatti.com doesn't wish to remain silent much longer, as evidenced by their reengaging one of the leading Indian media companies in CineMaya Media Group.

The strategic campaign will be created and managed by CineMaya's new Indian division, CineMaya Media India, and feature an advertising blitz utilizing both on and offline exposure for TeenPatti.com employing viral online marketing, Internet banners, billboards, and print advertising, with the ultimate goal of increasing brand identity and expanding TeenPatti.com's base of online players.

"Having worked with TeenPatti.com previously, we are honored and excited to be selected again as their marketing agency to lead this campaign," stated Nayan Padrai, President and Chief Operating Officer of CineMaya Media Group. "We have enjoyed a history of servicing industry leaders in their respective sectors, and TeenPatti.com is no exception. With the number of Internet users rapidly increasing in India, we believe the timing of TeenPatti.com's new product launch is ideal, and their brand should be well received by the masses as India's number one card game continues to flourish."

About TeenPatti.com

TeenPatti.com is an online gaming company offering the most widely played card game in India to the gaming community around the world. The game of Teen Patti is essentially a three card variation of traditional Poker. TeenPatti.com offers great entertainment as it allows players to interact with each other while playing through online chat, meet old friends or make new ones, create private tables, listen to music, and play in exciting free tournaments awarding real money. The site operates legally in all jurisdictions as no cash gambling is offered to players at this time. More information about TeenPatti.com may be found at www.teenpatti.com.

About CineMaya Media Group, Inc.

CineMaya Media Group (PINKSHEETS: CNMY) is the leading provider of high quality international South Asian media, entertainment, and marketing services. Established in 2000 as a vertically-integrated company, CineMaya Media Group has since grown into a mini-conglomerate in the ethnic media landscape through its robust businesses within the following areas: Publication, Broadcast Television, Radio, Film & Television Production, Events, and Advertising. For more information on CineMaya Media, please visit www.cinemayamedia.com.

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