D-BOX Technologies Inc.

D-BOX Technologies Inc.

March 08, 2011 03:00 ET

Cineplex Entertainment and D-BOX Technologies Move Forward with Expansion Plans

Three Locations in Alberta and One in Quebec to Open March 11th

LONGUEUIL, QC and TORONTO, March 8 - D-BOX Technologies Inc. (TSXV: DBO.A) and Cineplex Entertainment ("Cineplex") (TSX:CGX), Canada's largest and most successful motion picture theatre exhibitor, announced today four additional theatres will be equipped with approximately 120 D-BOX MFX Seats as part of a larger agreement signed in November 2010 for a total of 10 theatres over the course of 12 months. A complete list of Cineplex Entertainment theatres that offer D-BOX MFX Seats is listed below.

D-BOX MFX Seats move in synchronization with the action onscreen transporting moviegoers to a new level of entertainment, making them feel like they are a part of the movie.  This unmatched, realistic and immersive experience is created with breakthrough technology D-BOX Motion CodeTM where the movie is coded frame-by-frame, to create customized motion effects resulting in subtle, refined movements that work in perfect synchronization to the action taking place onscreen.

"Our agreement with Cineplex has provided us with the means for sizeable growth of our advanced technology within the Canadian market and further validates the appeal of our progressive business model," said Claude Mc Master, President and CEO of D-BOX Technologies.

"Experiencing a movie with D-BOX technology has been extremely well-received by our guests since being first introduced at select Cineplex theatres in Toronto, Montreal and Quebec City," said Ellis Jacob, President and CEO, Cineplex Entertainment. "Cineplex is committed to offering the most advanced entertainment experience available and this expansion agreement allows us to continue to introduce the technology at our theatres, which has proven to be a natural fit with our existing state-of-the-art entertainment features such as RealD 3D, VIP Cinemas, UltraAVX™ and IMAX®, among others."

Beginning March 11th, seven Cineplex theatres will feature D-BOX Motion System where guests can enjoy the feature Battle: Los Angelesfrom Sony Pictures Entertainment. Guests will feel as though they are on the front line, in the heart of the battle to save Earth as they will experience onscreen explosions, crashes and more in this epic battle to save the planet!

Opening March 11, 2011
Colossus Laval Cinemas, 2800 rue Cosmodôme, Laval, Quebec, 33 D-BOX MFX Seats
Cineplex Odeon North Edmonton Cinemas, 14231-137th Avenue NW, Edmonton, Alberta, 28 D-BOX MFX Seats
Cineplex Odeon South Edmonton Cinemas, 1525-99th Street NW, Edmonton, Alberta, 28 D-BOX MFX Seats
Scotiabank Theatre Chinook,6455 Macleod Trail SW, Calgary, Alberta, 30 D-BOX MFX Seats

Now Open
Scotiabank Theatre Montreal, 977 St. Catherine Street West, Montreal, QC
Cineplex Odeon Beauport Cinemas, 825 Clemenceau Street, Beauport, QC (Quebec City)
Cineplex Odeon Queensway Cinemas, 1025 The Queensway, Toronto, ON

For a complete listing of theatres offering the D-BOX experience and a guide to new movies, visit www.d-box.com

About Cineplex Entertainment LP
Cineplex Inc. ("Cineplex") is the largest motion picture exhibitor in Canada and owns, leases or has a joint-venture interest in 132 theatres with 1,366 screens serving approximately 70 million guests annually.  Headquartered in Toronto, Canada, Cineplex operates theatres from British Columbia to Quebec and is the exclusive provider of UltraAVX™ and the largest exhibitor of digital, 3D and IMAX projection technologies in the country.  Proudly Canadian and with a workforce of approximately 10,000 employees, the company operates the following top tier brands: Cineplex Odeon, Galaxy, Famous Players, Colossus, Coliseum, SilverCity, Cinema City and Scotiabank Theatres.  Cineplex shares trade on the Toronto Stock Exchange (TSX) under the symbol "CGX". The Debentures are listed on the TSX under the symbol "CGX.DB".  For more information, visit www.cineplex.com.

About D-BOX
D-BOX Technologies designs and manufactures leading edge motion systems mainly suited to the needs of the entertainment industry. With its unique, patented technology, D-BOX Motion CodeTM, uses motion effects specifically programmed for each film, TV series or video game, which are sent to a motion generating system integrated within either a platform or a seat. The resulting motion is perfectly synchronized with all onscreen action, creating an unmatched realistic, immersive experience. To date, major Hollywood Studios have D-BOX Motion CodeTM available on feature films, DVDs and Blu-raysTM. By reaching agreements with the leaders of both the motion picture and gaming industries, D-BOX's award-winning motion technology is gradually proving itself as a new global standard in the entertainment world. D-BOX is a publicly traded company listed on the TSX Venture exchange under the symbol DBO.A. For further information please see www.d-box.com

D-BOX(R) is a registered trademark and D-BOX Motion CodeTM is a trademark of D-BOX Technologies Inc. Other names are for informational purposes only and may be trademarks of their respective owners.

"Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release."

Contact Information

  • Guy Marcoux    
    Vice-President of Marketing    
    D-BOX Technologies Inc.    
    450-442-3003 ext 263     
        Investor Relations (D-BOX)
    Marc Jasmin CMA, President
    Jasmin Financial Communications
    Pat Marshall     
    Vice President Communications and  
    Investor Relations    
    Cineplex Entertainment   
        Kyle Moffatt
    Director, Communications
    Cineplex Entertainment