Cineplex Entertainment
TSX : CGX.UN

Cineplex Entertainment

June 26, 2008 09:48 ET

Cineplex Entertainment Announces Exciting Plans for Cineplex.com

Technology partners for expanded website include Bell Canada and ATG

TORONTO, ONTARIO--(Marketwire - June 26, 2008) - Cineplex Entertainment (TSX:CGX.UN)is substantially expanding its website, www.cineplex.com, over the next year with added e-commerce initiatives, enhanced functionality and the addition of social media tools to provide more user interaction.

"We are very pleased with the successes of cineplex.com during the past year. Our redesign of the website with added tools and features, exclusive entertainment content and enhanced functionality has made it Canada's #1 movie exhibition site and the #2 movie site in Canada," said Gary Fearnall, Vice President of Interactive Media, Cineplex Entertainment. "We have partnered with many best in class partners to improve our website's performance, navigation and appeal. We are also very excited about future phases of the rollout designed to drive expanded e-commerce growth in addition to a new social media platform."

May 2008 traffic which includes page views, unique visits and total visits, is up over 20% versus May 2007. More importantly, online ticketing commerce is up almost 70% due in part to great film product and new online content and promotions. Visitors also have the ability to purchase gift cards with just a few simple clicks.

Future site development has Cineplex Entertainment working with a number of technology partners including Bell Canada (BCE-T) for systems integration and project management solutions and ATG (NASDAQ:ARTG), the top ranked e-commerce platform and optimization services provider, for its software and e-commerce functionality solutions and RepeatSeat (TSX VENTURE:RPS) will continue to provide online and mobile ticketing services.

As the first step in a multi-phased rollout throughout the balance of the year, the next phases of the website redevelopment will include the launch of social media programs, a targeted online movie and entertainment community within cineplex.com as well as the introduction of a broader e-commerce platform that will make the site more dynamic and interactive.

About Cineplex Entertainment LP:

Headquartered in Toronto, Canada, Cineplex Entertainment LP owns leases or has a joint-venture interest in 132 theatres with 1,337 screens serving approximately 61 million guests annually. Cineplex Entertainment LP is the largest motion picture exhibitor in Canada operating the following brands: Cinema City, Cineplex Odeon, Coliseum, Colossus, Famous Players, Galaxy, SilverCity and Scotiabank Theatres. The units of Cineplex Galaxy Income Fund, which owns approximately 76% of Cineplex Entertainment LP, are traded on the Toronto Stock Exchange (symbol CGX.UN).

About Bell Canada

Bell is Canada's largest communications company, providing consumers with solutions to all their communications needs, including telephone services, wireless communications, high-speed Internet, digital television and voice over IP. Bell also offers integrated information and communications technology (ICT) services to businesses and governments, and is the Virtual Chief Information Officer (VCIO) to small and medium businesses (SMBs). Bell is proud to be a Premier National Partner and the exclusive Telecommunications Partner to the Vancouver 2010 Olympic and Paralympic Winter Games. Bell is wholly owned by BCE Inc. For information on Bell's products and services, please visit www.bell.ca. For corporate information on BCE, please visit www.bce.ca.

About ATG

A trusted, global specialist in e-commerce, ATG (Art Technology Group, Inc., NASDAQ:ARTG) has spent the last decade focused on helping the world's premier brands maximize the success of their online businesses. The ATG Commerce application suite is the top-rated platform for powering highly personalized, efficient and effective e-commerce sites. The company offers a line of platform-neutral, SaaS-based ATG e-Commerce Optimization Services, which can be easily added to any Web site to increase conversions and order size. ATG customers include a range of progressive, innovative online brands. For more information, please visit http://www.atg.com.

About RepeatSeat

RepeatSeat is a leading interactive entertainment services company, offering private label ticketing throughout North America. RepeatSeat's innovative Ticket Relationship Management (TRMTM) solutions provide a proprietary portfolio of products to sporting and live event venues, tour and excursion companies, ski hills and movie theatres. All point of sale, Internet and mobile solutions feature full end-user data capture and management. For more information on RepeatSeat, visit www.repeatseat.com.

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