D-BOX Technologies Inc.

D-BOX Technologies Inc.

June 18, 2009 05:00 ET

Cineplex Entertainment welcomes D-BOX Motion Code™ Technology to Toronto

Cineplex Odeon Queensway Cinemas will be the first theatre in Canada to
                   feature D-BOX Motion Code(TM) technologyLONGUEUIL, QC, June 18  - D-BOX Technologies Inc. (DBO.A on
the TSX Venture Exchange), a leader in innovative motion technology for the
entertainment industry, announces that it has entered into an agreement with
Cineplex Entertainment LP (TSX:CGX.UN), the largest motion picture exhibitor
in Canada, to equip a section in one of its auditoriums at the Cineplex Odeon
Queensway Cinemas located in Etobicoke, Ontario with a D-BOX Motion system.
    The Canadian premiere will allow moviegoers to feel the motion and
on-screen action right from their very own seat. This unmatched, realistic and
immersive experience is created with breakthrough D-BOX Motion Code technology
in which the movie is coded, frame-by-frame, to create customized motion
effects resulting in subtle, refined movements that work in perfect sync with
the action taking place on screen.
    "Supported by an overwhelming level of satisfaction from moviegoers,
D-BOX has partnered with Canada's largest motion picture exhibitor to equip
one of its flagship locations in the Greater Toronto Area. We are pleased to
work with Cineplex Entertainment and look forward to an ongoing relationship
with them," stated Claude Mc Master, President and Chief Executive Officer of
D-BOX Technologies Inc.
    "We are thrilled to partner with D-BOX Technologies Inc. to offer an
exciting addition to the movie-going experience with the D-BOX Motion system
and we are pleased to be the first in Canada to offer our guests this new
entertainment experience," said Ellis Jacob, President and Chief Executive
Officer, Cineplex Entertainment. "The added sense of motion will be a great
enhancement to the action on screen," said Jacob.


    D-BOX has pioneered the next step in the evolution of home, theatrical
and gaming entertainment systems, a patented precision encoding system
allowing for the creation of a custom motion track for each film, TV program
or video game. The result for the viewer is an added dimension of realistic
motion effects (MFX) perfectly synchronized with on-screen action, for a
supremely exciting and immersive entertainment experience from their viewing
seat. An opportunity for studios and retailers alike, this exciting new level
of interactivity and immersion is well on its way to being a de facto industry
standard; D-BOX's award-winning motion technology is available for more than
850 titles globally. Several major Hollywood studios have embedded D-BOX
Motion Code(TM) on many recent blockbuster Blu-ray(TM) releases. For more
information, please visit www.d-box.com
    D-BOX is a registered trademark and D-BOX Motion Code is a trademark of
D-BOX Technologies Inc. Other names are for informational purposes only and
may be trademarks of their respective owners.

    About Cineplex Entertainment LP

    As the largest motion picture exhibitor in Canada, Cineplex Entertainment
LP owns, leases or has a joint-venture interest in 129 theatres with 1,328
screens serving more than 63.5 million guests annually. Headquartered in
Toronto, Canada, Cineplex Entertainment operates theatres from British
Columbia to Quebec and is the largest exhibitor of digital, 3D and IMAX
projection technologies in the country. Proudly Canadian and with a workforce
of more than 10,000 employees, the company operates the following top tier
brands: Cineplex Odeon, Galaxy, Famous Players, Colossus, Coliseum,
SilverCity, Cinema City and Scotiabank Theatres. The units of Cineplex Galaxy
Income Fund, which owns approximately 99.5% of Cineplex Entertainment LP, are
traded on the Toronto Stock Exchange (symbol CGX.UN). For more information,
visit www.cineplex.com.


    Certain statements included herein, including those that express
management's expectations or estimates of our future performance constitute
"forward-looking statements" within the meaning of applicable securities laws.
Forward-looking statements are necessarily based upon a number of estimates
and assumptions that, while considered reasonable by management at this time,
are inherently subject to significant business, economic and competitive
uncertainties and contingencies. Investors are cautioned not to rely on
forward looking statements. We disclaim any intent or obligation to update
publicly these forward-looking statements, whether as a result of new
information, future events or otherwise.

    "Neither TSX Venture Exchange nor its Regulation Services Provider (as
    that term is defined in the policies of the TSX Venture Exchange) accepts
    responsibility for the adequacy or accuracy of this release."
    %SEDAR: 00012304EF

Contact Information

  • Media and General Inquiries: Guy Marcoux,
    Director of Marketing, D-BOX Technologies, Inc., (450) 442-3003, ext. 263,
    gmarcoux@d-box.com, www.d-box.com; Pat Marshall, Vice President,
    Communications and Investor Relations, Cineplex Entertainment, (416) 323-6648,
    pat.marshall@cineplex.com; Investor Relations: Marc Jasmin CMA, Partner,
    Jasmin-Dumais Financial Communications Inc., (514) 231-2360,
    marc@comjamais.com; Georgia Sourtzis, Manager, Communications, Cineplex
    Entertainment, (416) 323-6728, georgia.sourtzis@cineplex.com