Cineplex Entertainment

Cineplex Entertainment
D-Box Technologies Inc.

D-Box Technologies Inc.

October 07, 2014 07:30 ET

Cineplex Expands Agreement with D-BOX Technologies, Adds Motion Technology to Select Auditoriums in New and Existing Locations

TORONTO, ONTARIO--(Marketwired - Oct. 7, 2014) - Cineplex Entertainment ("Cineplex") (TSX:CGX) today announced it has reached an agreement with Longueuil, Quebec-based D-BOX Technologies (TSX:DBO) to add D-BOX motion seats to select auditoriums in 20 additional theatre locations.

Cineplex will also install additional D-BOX seats in auditoriums in five theatres already offering the D-BOX experience.

D-BOX MFX Motion Seats are a premium movie-going experience and one of the hottest technologies in cinema today, providing a multi-sensory enhancement to the action on the big screen. Many of today's action-filled movies are specially coded to command D-BOX seats to move in concert with the action on the big screen.

"D-BOX motion seats have been overwhelmingly popular with our guests," said Ellis Jacob, President and CEO, Cineplex Entertainment. "We look forward to bringing the D-BOX experience to additional locations across the country - and giving even more Canadians the opportunity to enjoy one of the most immersive experiences in cinema today."

"We are pleased to expand our relationship with Cineplex, Canada's leading theatre exhibitor and one of North America's top theatre operators," said Claude McMaster, President and CEO, D-BOX Technologies Inc. "Today's announcement is further evidence of D-BOX's strong popularity with movie-goers, and also of our continued success partnering with leading theatre exhibitors."

Four of the additional 20 D-BOX locations are expected to open this year. They include Scotiabank Theatre Toronto, Cineplex Cinemas Scarborough; SilverCity Ancaster Cinemas and SilverCity Richmond Hill Cinemas. A list of existing D-BOX locations is available at

About Cineplex

Cineplex Inc. ("Cineplex") is one of Canada's leading entertainment companies and operates one of the most modern and fully digitized motion picture theatre circuits in the world. A top-tier Canadian brand, Cineplex operates numerous businesses including theatrical exhibition, food services, gaming, alternative programming (Front Row Centre Events), Cineplex Media, Cineplex Digital Solutions, Cineplex Digital Networks, and the online sale of home entertainment content through and on apps embedded in various electronic devices. Cineplex is also a joint venture partner in SCENE - Canada's largest entertainment loyalty program.

Cineplex is headquartered in Toronto, Canada, and operates 161 theatres with 1,639 screens from coast to coast, serving approximately 77 million guests annually through the following theatre brands: Cineplex Odeon, SilverCity, Galaxy Cinemas, Scotiabank Theatres, Cineplex Cinemas and Cineplex VIP Cinemas presented by Scotiabank. Cineplex also owns and operates the UltraAVX, Poptopia, and Outtakes brands. Cineplex trades on the Toronto Stock Exchange under the symbol CGX. More information is available at

About D-BOX Technologies Inc.

D-BOX Technologies Inc. designs, manufactures and commercializes cutting-edge motion systems intended for the entertainment and industrial markets. This unique and patented technology uses motion effects specifically programmed for each visual content which are sent to a motion system integrated into either a platform, a seat or any other product. The resulting motion is perfectly synchronized with the on-screen action, thus creating an unparalleled realistic immersive experience.

D-BOX®, D-BOX Motion Code®, Motion Architects™ and Architectes du Mouvement™ are trademarks of D-BOX Technologies Inc. Other names are for informational purposes only and may be trademarks of their respective owners. For more information, please visit

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