Cineplex Entertainment
TSX : CGX

Cineplex Entertainment

October 15, 2014 07:30 ET

Cineplex Offers Free Movies on the Morning of October 18

Celebrate Community Day with $2.00 movie snacks and mini Rafiki friend chain bracelets

All proceeds benefit Free The Children

TORONTO, ONTARIO--(Marketwired - Oct. 15, 2014) - On Saturday, October 18, Cineplex Entertainment (TSX:CGX) invites Canadian families to join in a morning of free movies at their local Cineplex theatre.

As part of Cineplex's fourth annual National Community Day, families can enjoy a morning of free movies, as well as popcorn, soft drinks and select candy items for $2.00 each. Cineplex will also be offering an exclusive Community Day mini Rafiki friend chain bracelet for $2.00. All proceeds raised on Community Day benefit Free The Children.

"Community Day is an opportunity for Canadian families to come together and enjoy a morning at the movies in support of a great cause," said Pat Marshall, Vice President, Communications and Investor Relations, Cineplex Entertainment. "As one of Canada's largest employers of youth, we invite all Canadians to join us at their local Cineplex theatre, and to help Free The Children empower youth across Canada."

A complete listing of movies and showtimes for your local theatre can be found at Cineplex.com/CommunityDay.

Theatres will open their doors to guests at 8:30 a.m., with the first movies beginning at 9:00 a.m. Seating for each movie is limited and available on a first-come, first-served basis. All locations will return to regular programming on the afternoon of October 18.

"Free The Children is excited to be partnering with Cineplex to bring local communities together in support of young people right here in Canada," said Marc Kielburger, Co-Founder of Free The Children. "Community Day allows families to spend time together while helping to empower young people to reach their full potential as agents of change in their local and global communities."

Cineplex thanks Entertainment One (eOne) and Les Films Séville, Mars Canada and Technicolor for providing movies, product or services to make Community Day a reality.

About Cineplex:

Cineplex Inc. ("Cineplex") is one of Canada's leading entertainment companies and operates one of the most modern and fully digitized motion picture theatre circuits in the world. A top-tier Canadian brand, Cineplex operates numerous businesses including theatrical exhibition, food services, gaming, alternative programming (Front Row Centre Events), Cineplex Media, Cineplex Digital Solutions, Cineplex Digital Networks, and the online sale of home entertainment content through CineplexStore.com and on apps embedded in various electronic devices. Cineplex is also a joint venture partner in SCENE - Canada's largest entertainment loyalty program.

Cineplex is headquartered in Toronto, Canada, and operates 161 theatres with 1,639 screens from coast to coast, serving approximately 77 million guests annually through the following theatre brands: Cineplex Odeon, SilverCity, Galaxy Cinemas, Colossus, Coliseum, Scotiabank Theatres, Cineplex Cinemas, Cineplex VIP Cinemas, Famous Players and Cinema City. Cineplex also owns and operates the UltraAVX, Poptopia, and Outtakes brands. Cineplex trades on the Toronto Stock Exchange under the symbol CGX. More information is available at Cineplex.com.

About Free The Children:

Free The Children is an international charity and educational partner. Founded in 1995 by international activist Craig Kielburger, Free The Children believes in a world where young people are free to achieve their fullest potential, and empowers youth to remove barriers that prevent them from being active local and global citizens. The organization's domestic programs - which include We Day, Free The Children's signature youth empowerment event - educate, engage and empower 2.3 million youth across North America and United Kingdom to become engaged global citizens. Its international projects are implemented through a holistic and sustainable development model called Adopt a Village. Currently, Adopt a Village supports community development in eight countries; Kenya, Sierra Leone, Ghana, Ecuador, Haiti, Nicaragua, rural China and India. Through its international programming, Free The Children has brought more than 650 schools and school rooms to youth and provided clean water, health care and sanitation to 1 million people around the world, freeing children and their families from the cycle of poverty.

The organization has received the World's Children's Prize for the Right of the Child, the Human Rights Award from the World Association of Non-Governmental Organizations, and has formed successful partnerships with leading school boards and Oprah's Angel Network. For more information, visit www.freethechildren.com.

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