SOURCE: Cinnabon

Cinnabon

February 19, 2014 09:03 ET

Cinnabon and Air Wick Launch Cinnamon Roll Air Fresheners

Indulgent Home Fragrance Becomes Newest Way to Enjoy Cinnabon Cinnamon Rolls

ATLANTA, GA--(Marketwired - Feb 19, 2014) - The irresistible aroma of freshly baked, piping-hot Cinnabon® cinnamon rolls wafting through... your living room? It's now possible. The maker of World Famous Cinnamon Rolls® has partnered with RB's Air Wick® brand to introduce the Cinnabon Classic Cinnamon Roll fragrance that will be available at leading grocery and retail stores in the U.S. and Canada this year.

The comforting new scent marks the latest way consumers can make the tempting aroma of Cinnabon cinnamon rolls a part of their everyday lives. Air Wick® Cinnabon® Classic Cinnamon Roll fragrance retails for $4.99 and is available for Scented Oil refills and Freshmatic® Ultra Automatic Spray refills.

"From our bakeries to retail shelves, there are so many ways to enjoy the flavors and aroma that the Cinnabon brand is famous for," said Cinnabon President, Kat Cole. "We are thrilled to partner with Air Wick® to deliver an innovative platform of products that capture the aromatic essence of our fresh baked cinnamon rolls."

"Air Wick® strives to capture the scents consumers love and bring them into their home. The launch of Air Wick® Cinnabon® Classic Cinnamon Roll fragrance, part of the new Familiar Favorites collection, allows consumers to enjoy the comfort of their favorite scents whenever they want," said Jeanne O'Connor, Director of Alliances at RB.

In addition to the new Air Wick® fragrance, consumers can find more than 60 Cinnabon® branded products on retail and grocery shelves worldwide, all of which deliver the authenticity and high quality of the brand. Recent new additions to the portfolio now give Cinnabon fans the chance to toast Pinnacle® Cinnabon® Vodka with friends, brew up some bakery-inspired coffee with Cinnabon® Classic Cinnamon Roll K-Cup® packs in your Keurig® brewer, and snack responsibly with delicious Cinnabon® Sweet Swirls from New York Style® Brand.

At bakeries, Cinnabon has recently ramped up its offerings with new menu items, such as the playful and ultra-portable CinnaSweeties™ bite-sized doughnut treats and the expanded blended and iced beverage platform, which includes the signature Chillattas® line.

About Cinnabon, Inc.
Founded in Seattle in 1985 and now based in Atlanta, Cinnabon, Inc. is the market leader among cinnamon roll bakeries. The company serves fresh, aromatic, oven-hot cinnamon rolls, as well as a variety of other baked goods and specialty beverages. Cinnabon currently operates more than 1,100 franchised locations worldwide, primarily in high traffic venues such as shopping malls, airports, train stations, travel plazas, entertainment centers and military establishments. Cinnabon is also a multi-channel licensor, partnering with other companies to provide brand licensed products at foodservice and retail venues. Visit www.cinnabon.com for more information, follow us on Twitter @Cinnabon or become a Facebook fan at http://www.facebook.com/Cinnabon.

About Reckitt Benckiser LLC
Reckitt Benckiser (RB) is a global consumer goods leader in health, hygiene and home. With a purpose of delivering innovative solutions for healthier lives and happier homes, RB is in the top 25 of companies listed on the London Stock Exchange. Since 2000 net revenues have doubled and the market cap has quadrupled. Today it is the global No 1 or No 2 in the majority of its fast-growing categories, driven by an exceptional rate of innovation. It's health, hygiene and home portfolio is led by 19 global powerbrands including Nurofen®, Strepsils®, Gaviscon®, Mucinex®, Durex®, Scholl®, Lysol®, Dettol®, Clearasil®, Veet®, Harpic®, Bang®, Mortein®, Finish®, Vanish®, Woolite®, Calgon®, Air Wick®, and French's®, and they account for 70% of net revenue. RB people are at the heart of the company's success. They have an intense drive for action and a desire to outperform wherever they focus, including in CSR where the company has achieved its goal of reducing its Carbon footprint by 20% and has a global partnership with Save the Children. The company has operations in over 60 countries, with headquarters in the UK, Singapore, Dubai and Amsterdam, and sales in almost 200 countries. The company employs about 38,000 people worldwide. For more information visit www.rb.com.

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