SOURCE: Cinnabon

Cinnabon

September 09, 2013 16:57 ET

Cinnabon Falls for Salted Caramel

Global Leader in Delicious Treats Rolls Out New Salted Caramel Goodies

ATLANTA, GA--(Marketwired - Sep 9, 2013) - This fall, Cinnabon® Bakeries are offering two new treats that provide a satisfyingly sweet and salty sensation in each delicious taste. The Salted Caramel Center of the Roll™ and Salted Caramel Chillatta™ combine both sweet and savory to create the best of both flavors packed into two equally rewarding snacks.  

Now through Nov. 2 at participating Cinnabon Bakeries, guests can treat themselves to the original goodness of Cinnabon cinnamon rolls and signature blended beverages with the new palate pleasing flavor of salted caramel. The Salted Caramel Center of the Roll consists of warm, ooey-gooey™ bite-size pieces of a Cinnabon classic cinnamon roll baked oven-fresh with Makara® cinnamon and brown sugar covered with rich salted caramel. This new menu item offers guests a portable, melt-in-your-mouth option for $3.49 in most bakeries.

Similarly, the new Salted Caramel Chillatta is a decadent combination of freshly blended ice and velvety sweet cream, swirled with salted caramel, and topped with whipped cream and caramel drizzle. The Salted Caramel Chillatta can be purchased for a suggested retail price of $3.99 for 16oz and $4.49 for 24oz.

"The combination of the sweet and salted caramel blended in the creamy Chillatta and smothered on the Center of the Roll creates a flavor profile that is mind-numbingly delicious," said Jennifer Holwill, Director of Research and Development for Cinnabon, Inc. "This is an indulgent moment you won't want to miss."

For more information about Cinnabon, visit www.cinnabon.com.

About Cinnabon, Inc.
Founded in Seattle in 1985 and now based in Atlanta, Cinnabon, Inc. is the market leader among cinnamon roll bakeries. The company serves fresh, aromatic, oven-hot cinnamon rolls, as well as a variety of other baked goods and specialty beverages. Cinnabon currently operates 1,100 franchised locations worldwide, primarily in high traffic venues such as shopping malls, airports, train stations, travel plazas, entertainment centers and military establishments. Cinnabon is also a multi-channel licensor, partnering with other companies to provide brand licensed products at foodservice and retail venues. Visit www.cinnabon.com for more information, follow us on Twitter @Cinnabon or become a Facebook fan at http://www.facebook.com/Cinnabon.

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