SOURCE: Cinnabon

Cinnabon logo

September 30, 2010 18:07 ET

Cinnabon Partners With Operation Gratitude to Send "Hugs from Home" Holiday Care Packages to Troops

Guests Receive $1.00 "Cinnabuck" in Exchange for In-Store Donations the Month of October; Promotion Includes Twitter Hashtag to Raise Additional Funds

ATLANTA, GA--(Marketwire - September 30, 2010) -  Over 150,000 troops will be stationed in Afghanistan this holiday season. In thanks for their service, Cinnabon is raising money for Operation Gratitude to send "Hugs from Home" care packages to these unsung heroes.

October 1 through 31, Guests can support this heart-warming cause by making donations at participating bakeries. For every $1.00 contribution, they will receive a $1.00 "Cinnabuck" valid on their next visit. 

Guests can also use the Twitter hashtag #cinnabonsaysthx to send tweets for troops. For every tweet, Cinnabon will chip in 10 cents to Operation Gratitude, for a maximum donation of $10,000.

When the fundraiser ends, Cinnabon will team up with Operation Gratitude to send care packages that will include Kellogg's® Cinnabon snack bars, Cinnabon Cream of Wheatfrom B&G Foods®, Cinnabon kettle roasted nuts from Mellace Family Brands® and Cinnabon candy canes from Spangler Candy®.

"At Cinnabon, we believe that life needs frosting, and that holds especially true for the brave men and women serving our country," said Gary Bales, Cinnabon president. "Being far away for the holidays is never easy, so we wanted to send our troops some sweet memories of home."

For more information about the Hugs from Home promotion or to learn more about Operation Gratitude, please visit www.cinnabon.com or www.OperationGratitude.com.

About Cinnabon, Inc.
Founded in Seattle in 1985 and now based in Atlanta, Cinnabon, Inc. is the market leader among cinnamon roll bakeries. The company serves fresh, aromatic, oven-hot cinnamon rolls and cupcakes, as well as a variety of other baked goods and specialty beverages. Cinnabon currently operates more than 770 franchised locations worldwide, primarily in high traffic venues such as shopping malls, airports, train stations, travel plazas, entertainment centers, academic institutions and military establishments. Visit www.cinnabon.com for more information, follow us on Twitter @CinnabonInc or become a Facebook fan at http://www.facebook.com/Cinnabon.

About Operation Gratitude
California-based Operation Gratitude is a 501(c)(3) non-profit, volunteer-based organization that annually sends 100,000+ care packages of snacks, entertainment items and personal letters of appreciation addressed to individually named U.S. Service Members deployed in hostile regions such as Iraq and Afghanistan, and on military ships at sea. Its mission is to lift morale, bring a smile to a service member's face and to express to all our Armed Forces the appreciation and support of the American people. Since its inception in March 2003, Operation Gratitude has shipped more than 560,000 packages to American military deployed overseas. Visit www.OperationGratitude.com for more information, follow us on Twitter @OpGratitude or become a Facebook fan at http://www.facebook.com/OperationGratitude.

Contact Information