SOURCE: Cinnabon

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April 04, 2011 14:00 ET

Cinnabon® to Give Away Free Cinnabon Bites on Tax Day

Tax Day Bites! Promotion Includes Tweet Contest for $100 Gift Card

ATLANTA, GA--(Marketwire - April 4, 2011) - We all know how stressful Tax Day can be, so as a way to show guests that Tax Day Bites!, participating U.S. mall-based Cinnabon® bakeries, as well as Schlotzsky's and Carvel co-brand locations, will give away two free Classic Cinnabon Bites on Monday, April 18 from 6 to 8 p.m.*

"We know Cinnabon can be the ultimate indulgence for people -- especially during stressful times," said Kat Cole, president of Cinnabon. "That's why we want to reward people by topping this Tax Day with frosting. It's the perfect excuse to splurge on a sweet treat -- and it's free."

As part of the Tax Day Bites! promotion, guests can enter the brand's tweet contest now through April 18 for the chance to win a $100 gift card. Any participant can tweet about how Cinnabon came to their rescue and put some frosting on a crazy, frustrating or just plain bad day. Visit www.taxdaybites.com for official rules on the contest. The only requirement for entry is the tweet must tag @CinnabonInc.

* While supplies last. Limit one offer per guest during the entire promotion. Counts vary by store. Valid only at participating U.S. mall-based bakeries, and Schlotzsky's and Carvel co-brand locations. Cinnabon Bites may be substituted with other offering. Not valid at airports or travel plazas. No purchase necessary. No cash value.

About Cinnabon, Inc.
Founded in Seattle in 1985 and now based in Atlanta, Cinnabon, Inc. is the market leader among cinnamon roll bakeries. The company serves fresh, aromatic, oven-hot cinnamon rolls, as well as a variety of other baked goods and specialty beverages. Cinnabon currently operates more than 770 franchised locations worldwide, primarily in high traffic venues such as shopping malls, airports, train stations, travel plazas, entertainment centers, academic institutions and military establishments. Visit www.cinnabon.com for more information, follow us on Twitter @CinnabonInc or become a Facebook fan at http://www.facebook.com/Cinnabon.

About FOCUS Brands
FOCUS Brands Inc. is the franchisor and operator of more than 3,300 ice cream stores, bakeries, restaurants, and cafes in 47 states and 42 countries under the brand names, Auntie Anne's®, Carvel®, Cinnabon®, Schlotzsky's®, Moe's Southwest Grill®, and the franchisor of Seattle's Best Coffee® on certain military bases and in certain international markets. Based in Atlanta, the primary objective of FOCUS Brands is to "FOCUS on making people happy." Please visit www.focusbrands.com to learn more.

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