SOURCE: Cinsay, Inc.

Cinsay, Inc.

September 07, 2011 02:05 ET

Cinsay, Inc. Closes Latest Round of Equity Financing, Company Total to Date Tops $31 Million

U.S. and International Investments Underscore Increasing Global Awareness and Anticipation of Widespread Deployment of Company's Unique Viral-Enabled Content to eCommerce Platform

AUSTIN, TX--(Marketwire - Sep 7, 2011) - Cinsay, Inc. today announced the completion of its latest round of equity financing, bringing the total raised to date to more than $31 million; it was announced by Christian Briggs, CEO and Founder, Cinsay, Inc. Participants in the latest rounds include a mix of private equity and institutional investors, and monies raised will be used to help fund the deployment of the company's much anticipated "Cinsay Smart Container™" technology, currently scheduled for launch in fourth quarter of 2011.

Investors included Mr. Carey Metz, head of Whiteside Energy Hedge Fund, and McCombs Family Partners Group, founded by Red McCombs, co-founder of Clear Channel Communications. Other international institutional investors participated in the latest round as well.

"The technology we are launching is one that speaks a universal language," said Briggs in acknowledging the investment. "If a picture is worth a thousand words, then video is exponentially more valuable in reaching audiences with eCommerce, branding or lead generation messaging. Whether in Austin, TX, New York, or Moscow, businesses want to reach their customers in the most impactful way possible. The Cinsay technology offers its customers a way to do just that, while raising their sales and lowering their marketing budgets significantly."

Carey Metz has been involved in alternative investments as Managing Partner and Chief Investment Officer of Whiteside Energy, LP since its founding in 2007. Prior to Whiteside, he was co-founder and minority partner of Alpha Energy Partners from 2004 and 2007, and additionally was part of the inaugural energy trading team at Citadel Investment Group from 2003-2004. His career in the energy arena began in 1997 at Houston Pipe Line Company, and continued with American Electric Power through 2003 after its acquisition of HPL. Education: B.S. from the University of Texas at Dallas and an MBA from the University of Chicago.

Red McCombs is the one-of-a-kind Texas businessman, philanthropist and sports team owner whose golden touch is legendary and which landed him on Forbes magazine's list of the Top 400 Richest Americans in 2005. Founder of the Red McCombs Automotive Group, a co-founder of Clear Channel Communications, a former owner of the San Antonio Spurs, Denver Nuggets and Minnesota Vikings, McCombs is the namesake of the McCombs School of Business at the University of Texas at Austin, following his endowment to the university of $50 million.

Cinsay's Smart Container™ technology uses intelligent Internet objects (appear as video players) that virally syndicate; propagate across the web and other connected network and mobile devices. They can be configured in a variety of ways to address the entire value chain of online marketing and shopping. This includes impressions, clicks, lead generation and performing e-commerce transactions. A modern shopping experience works best when interactive media is used. One of the most appealing forms of media for sales and shopping is video, which provides a much more lifelike representation than text or static pictures and creates a richer product browsing or shopping experience. The company is headquartered in Austin, TX with offices in Dallas and Los Angeles.

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    PGPR for Cinsay, Inc.
    Paul Gendreau
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