SOURCE: CinsayTions


December 20, 2010 08:25 ET

CinsayTions to Launch New Bria Skin Care/Personal Care Line

LOS ANGELES, CA--(Marketwire - December 20, 2010) - CinsayTions, the wholly owned health and beauty care division of Cinsay, Inc., announced today that it will introduce the company's first complete product line -- under the brand name Bria -- with a full-scale launch planned for First Quarter 2011. Based on the most advanced clinically tested and proven ingredients available, and containing no water, Bria products utilize green tea extracts which are rich in antioxidants and proven to soothe, comfort and protect the skin. The Bria line will include a complete array of personal care and skin care products which "unleash the power of nature." The announcement was made by Leslie Ball, Vice-Chairman, Cinsay, Inc.

"This is a truly unique product line that we feel is superior to existing skin care products in the marketplace," said Ball. "Our products are extremely high-quality, made from the finest possible ingredients, and have been developed in conjunction with some of the country's best cosmetic labs. Importantly, the e-commerce platform that will facilitate our marketing and sales is being built around our proprietary video player, and that is something no other brand can boast. We are looking forward to a very successful launch come early next year."

Cinsay's technology and embeddable player was recently deployed and, unlike other e-commerce marketing and sales technologies, the Cinsay solution takes the store directly to the customer through its portable video player which delivers marketing messages via social media and email, and which allows consumers to spread it virally, thereby increasing sales potential as never before. This video player will drive the marketing and e-commerce behind the launch of Bria.

More About Cinsay, Inc.
Cinsay is an e-commerce and technology provider which offers cross channel solutions with its viral platform, one that includes capabilities for merchandising, marketing, advertising and content personalization.

Cinsay, Inc. delivers ground breaking e-commerce experiences by leveraging the latest internet and mobile technology, Cinsay provides a cost-effective and uniquely portable way for brands, retailers, and content owners to target their customers across the web, social, and mobile channels. The Cinsay platform leverages the strong impact video content has on a consumer's decision to purchase and then Cinsay's proprietary e-commerce software brings the store to the consumer and successfully turns a viewer into a shopper and a shopper into a buyer.

Based in Austin, Texas, with offices in Dallas and Los Angeles, Cinsay is a privately-held company.

Contact Information

  • Contact:
    PGPR for Cinsay, Inc.
    Paul Gendreau
    Email Contact