SOURCE: LevelEleven


November 15, 2013 13:09 ET

Cirrus Insight Debuts Sales Gamification From LevelEleven

Salesforce Partner Delivers Game-Based Motivation for Sales Reps via Gmail

DETROIT, MI--(Marketwired - Nov 15, 2013) - Detroit-based LevelEleven, a leader in sales gamification, and Cirrus Insight, the #1 app for integrating Salesforce with Gmail, have launched a strategic partnership to allow sales managers to motivate desired sales behaviors and boost CRM adoption, all within the user's Gmail inbox. The initiative will give sales managers the ability to not only motivate desired customer interactions occurring via email with real time competition, but also record those critical interactions in the company's CRM system.

Sales reps deal with the daily struggle of transferring information from emails into their CRM systems. With Cirrus Insight, sales reps can quickly and easily create new leads and contacts, set follow up reminders, save emails to Salesforce, and even close opportunities right from their Gmail inbox. Now, with LevelEleven's flagship product, Compete, sales managers can reward these inbox actions by creating agile, dynamic contests around specific sales activities or behaviors, such as scheduling client meetings, following a new sales process, or taking a new product to market.

Cirrus Insight and LevelEleven's Compete will work in tandem by populating results on leaderboards corresponding to actions taken via the Cirrus Insight Gmail plug-in. For example, sales managers can run competitions based on who can create the most leads and schedule the most client meetings. Managers can track activity while reps can simultaneously view their standings in the competition via the leaderboard on their computer dashboard, mobile app, or big screen monitors around the office.

"Over the past year, we've seen the impact of creating competitions that get salespeople more focused on the sales activities that will yield the highest return," said Bob Marsh, CEO of LevelEleven. "This partnership with Cirrus Insight allows us to streamline that motivation and simplify the process for the salesperson, all without making changes to their existing CRM or email platform."

"Cirrus Insight brings the power of Salesforce into Gmail," said Ryan Huff, CEO and co-founder of Cirrus Insight. "Now, by integrating our app with LevelEleven's gamification software, managers can more effectively create competitions around the most important customer interactions happening in the inbox. Moreover, Cirrus Insight calendar sync enables sales reps to schedule meetings in Google Calendar and automatically sync the events to contacts in Salesforce. Cirrus Insight makes it easy for reps to sync important interactions and information to Salesforce, and LevelEleven makes it a competition!"

LevelEleven's gamification app is now available to create competitions within the Cirrus Insight plug-in. For more information please visit:

About Cirrus Insight
Cirrus Insight is the #1 app for integrating Salesforce with Gmail and Google Apps. Leading sales teams use Cirrus Insight to create and manage Salesforce leads, contacts, tasks, cases and opportunities right from Gmail. With Cirrus Insight, users streamline workflow, boost productivity and increase sales quickly and efficiently. Launched in 2011, Cirrus Insight is based in Laguna Hills, CA. For more information and to start a free trial with a single click, visit

About LevelEleven
LevelEleven works with VPs of Sales at companies including Comcast, OpenTable, Concur, Marketplace Homes and dozens of others who are looking for ways to engage their teams around key initiatives, and drive usage of CRM to better manage their business. LevelEleven's lead product, Compete, is an easy-to-use enterprise software tool to create competitions and leaderboards around any behavior that can be tracked in your CRM system. Compete provides a step-by-step configurator to pinpoint the behaviors you want to motivate, and create high impact leaderboards that tap into salespeople's competitive nature. Unlike most enterprise software and gamification applications in the marketplace, Compete is native to, allows clients to be 100% deployed in less than 30-minutes, and surrounds salespeople with leaderboards via web, email, social media, and their mobile device.

LevelEleven is based in Detroit, Michigan, and is part of the Detroit Venture Partners portfolio of companies.

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