Contact Information: Press Contacts: Ron Piovesan Cisco Systems, Inc. (408) 527-0287 Email Contact Investor Relations Contact: Liz Lemon Cisco Systems, Inc. (408) 527-8452 Email Contact Industry Analyst Relations Contact: Ward Wrzenski Cisco Systems, Inc. (617) 589-4303 Email Contact
Cisco Announces Agreement to Acquire Tivella
Acquisition Extends Cisco's Enterprise Digital Media Capabilities Beyond the Desktop to Digital Signage
| Source: Cisco Systems
SAN JOSE, CA -- (MARKET WIRE) -- December 15, 2006 -- Cisco (NASDAQ : CSCO ) -- Cisco today announced
a definitive agreement to acquire the privately held company, Tivella, Inc.
of Half Moon Bay, California. Tivella is a leading provider of digital
signage software and systems.
Digital signage is an emerging technology that has the potential to
transform the customer experience and to promote richer communications.
Digital signage is quickly gaining traction as companies face a variety of
challenges. These include revenue and growth, building and maintaining
brand identity and customer loyalty, and effectively reaching target
audiences with advertising and marketing. Companies conducting deployments
of digital signage solutions have clearly demonstrated higher brand
awareness and sales uplift by targeting relevant information to an audience
near the point of purchase.
"We feel there is enormous potential for digital signage to be integrated
into our existing enterprise streaming and live video broadcasting
platform," said Marthin De Beer, Senior Vice President of Cisco's Emerging
Market Technologies Group. "This will allow Cisco to provide live video,
video-on-demand, and other rich media content to desktops and digital
signage displays using IP for applications such as targeted communications,
advertising, and training."
The acquisition is subject to various standard closing conditions and is
expected to close in the second quarter of Cisco's fiscal year 2007.
Tivella was founded 2001 and has 10 employees based primarily in Milpitas,
CA, with Corporate offices in Half Moon Bay, CA.
Upon close of the transaction the Tivella team and product portfolio will
be integrated in Cisco's Emerging Markets Technology Group, reporting into
De Beer.
About Cisco Systems
Cisco (NASDAQ : CSCO ) is the worldwide leader in networking that transforms
how people connect, communicate and collaborate. Information about Cisco
can be found at http://www.cisco.com. For ongoing news, please go to
http://newsroom.cisco.com.
Cisco, Cisco Systems, and the Cisco Systems logo are registered trademarks
or trademarks of Cisco Systems, Inc. and/or its affiliates in the United
States and certain other countries. All other trademarks mentioned in this
document are the property of their respective owners. The use of the word
partner does not imply a partnership relationship between Cisco and any
other company. This document is Cisco Public Information.
For direct RSS Feeds of all Cisco news, please visit "News@Cisco" at the
following link:
http://newsroom.cisco.com/dlls/podcasts/rss.html