Cisco Completes Acquisition of ExtendMedia

SAN JOSE, CA--(Marketwire - September 23, 2010) -  Cisco (NASDAQ: CSCO) today announced it has completed its acquisition of privately-held ExtendMedia, a leading provider of software-based Content Management Systems (CMS) that manage the entire lifecycle of video content through monetization for pay media and ad-supported business models. Based in Newton, Mass., with the majority of its employee base in Toronto, Canada, ExtendMedia enables Cisco to help service providers deliver multi-screen offerings as the market transitions to IP video.

ExtendMedia brings to Cisco a strong software team that understands the complexities of delivering multi-screen video over IP networks. ExtendMedia's CMS software, which will integrate with Cisco's current IP video offerings, will be a core component of Cisco's next-generation video architecture. Together, Cisco and ExtendMedia will enable service providers to deploy a next-generation, end-to-end video architecture that delivers the best consumer experience with access to any content, over any network, on any device.

With the close of the acquisition, the majority of the ExtendMedia team becomes part of Cisco's Service Provider Video Technology Group. The ExtendMedia Sales and Professional Services teams join the Cisco Sales and Advanced Services organizations.

About Cisco Systems
Cisco (NASDAQ: CSCO), the worldwide leader in networking that transforms how people connect, communicate and collaborate, this year celebrates 25 years of technology innovation, operational excellence and corporate social responsibility. Information about Cisco can be found at http://www.cisco.com. For ongoing news, please go to http://newsroom.cisco.com.

Cisco, the Cisco logo, and Cisco Systems are registered trademarks of Cisco Systems, Inc. in the U.S. and certain other countries. All other trademarks mentioned in this document are the property of their respective owners. The use of the word partner does not imply a partnership relationship between Cisco and any other company. This document is Cisco Public Information.

Forward-Looking Statements

This press release may be deemed to contain forward-looking statements, which are subject to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, including statements about the expected benefits to Cisco from completing the acquisition and the product offerings of the combined company. Readers are cautioned that these forward-looking statements are only predictions and may differ materially from actual future events or results due to a variety of factors, including, among other things, the retention of employees of ExtendMedia and the ability of Cisco to successfully integrate ExtendMedia and to achieve expected benefits, business and economic conditions and growth trends in the networking industry and customer markets and various geographic regions, global economic conditions and uncertainties in the geopolitical environment, and other risk factors set forth in Cisco's most recent report on Form 10-K. Any forward-looking statements in this release are based on limited information currently available to Cisco, which is subject to change, and Cisco will not necessarily update the information.

For direct RSS Feeds of all Cisco news, please visit "News@Cisco" at the following link:

http://newsroom.cisco.com/dlls/rss.html

Contact Information:

Press:
Kristin Carvell
(408) 424-0206
kcarvell@cisco.com

Industry Analysts:
Charlie Guyer
(978) 936 0825
chguyer@cisco.com

Investor Relations:
John Choi
(408) 526-6651
johnchoi@cisco.com