PHILADELPHIA, PA--(Marketwire - June 26, 2008) - SCTE Cable-Tec EXPO -- June 26, 2008 --
Cisco (
NASDAQ:
CSCO) today announced that Rogers Cable Communications Inc.,
Canada's largest cable television operator, has selected the Cisco®
Switched Digital Video (SDV) system for its Ontario customers. Cisco's SDV
platform is an integrated, cost-effective, and highly scalable solution.
With the accelerating rollout of advanced, bandwidth-hungry digital
services, such as high-definition television (HDTV) and video-on-demand
(VoD), Cisco's SDV system helps operators more efficiently utilize
bandwidth, while priming their site operations for next-generation advanced
services and new revenue-generating opportunities.
"As cable operators continue to evolve from service providers to
'experience providers,' we're evolving our network solutions so they may
better utilize the hybrid fiber-coaxial spectrum," said Greg Hardy, vice
president of Business Development for Cisco's Service Provider Video
Technology Group. "Our scalable SDV solution helps enable service providers
to strategically expand their network and service offerings for years to
come."
When the installation is completed, Rogers Cable customers will receive
switched services enabled by Cisco's SDV servers, encryption and quadrature
amplitude modulators (QAMs). Cisco's widely deployed SDV platform is based
on open cable TV (CATV) industry and Internet Protocol-based (IP)
standards, and it interfaces between all network elements. Cisco's SDV
solution further includes a comprehensive service and support offering
designed to meet aggressive deployment schedules and provide long-term
technical and operations support.
Cisco's SDV service and support applications offer a variety of software
support tools, including those that provide detailed viewership,
automatically detect network issues and enable capacity planning. By
deploying Cisco's industry-unique solution that includes a real-time data
collection engine that powers capacity planning and system monitoring
applications, service providers can reduce customer impact while increasing
operational performance.
Go behind the story: Visit
www.bandwidthrelief.com to learn more about the
Cisco SDV solution.
About Cisco Systems
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NASDAQ:
CSCO) is the worldwide leader in networking that transforms
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Cisco @ SCTE Cable-Tec EXPO
Exhibit and Conference
Philadelphia, PA
June 24-27, 2008
Booth 550
Contact Information: Press and Industry Analyst Contact:
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Cisco
770-236-2181
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Cisco
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