Cisco Takes Consumers Into Celebrity Homes With 'Digital Cribs' Web Series

SAN JOSE, CA--(Marketwire - September 9, 2008) - Cisco (NASDAQ: CSCO)

Highlights/Key Facts:

• Today Cisco announced a new Web series called "Digital Cribs," which takes viewers inside the homes of Internet, entertainment and sports enthusiasts to reveal the interesting ways they are using consumer technology.



• The first three episodes available online offer an inside look at the homes of NBA basketball star Shane Battier of the Houston Rockets, NonSociety video blogger Meghan Asha and video artist Lincoln Schatz.



• Each three-minute episode of "Digital Cribs" explores the stars' connected-life experiences at home and throughout their day-to-day activities. The "Digital Cribs" Web site also includes several extra episodes as well as a chance for visitors to interact with the enthusiasts' "cribs" and get more details on specific experiences.



• In addition, Cisco is putting the video camera in the hands of aspiring filmmakers across the globe for a chance to win cash and to have their episodes featured on the "Digital Cribs" Web site.



• Beginning on September 9, Filmaka, a global digital entertainment studio and creative community for aspiring filmmakers, will create nonfiction short films featuring "digital cribs" and depicting how people from all walks of life use consumer technology in new and exciting ways.



• The "Digital Cribs" series aims to demystify home technology and inspire conversations about how consumer technology contributes to a digitally-enhanced lifestyle. New webisodes will be released every three months throughout the year.



• Visit www.DigitalCribs.com to check out the latest webisodes.

About Cisco:

Cisco (NASDAQ: CSCO) is the worldwide leader in networking that transforms how people connect, communicate and collaborate. Information about Cisco can be found at http://www.cisco.com. For ongoing news, please go to http://newsroom.cisco.com.

Links:

• Check out the new Web series, "Digital Cribs"
• Catch excerpts of "Digital Cribs" on YouTube
• Get details on the Filmaka contest
• Read the "'Digital Cribs' Goes Live" blog post
• Join the Facebook group: The Hottest Friday Night Spot is My Digital Crib!!!
• Follow "Digital Cribs" on Twitter
• Read more on the DigItAll Consumer Blog and Cisco Consumer Web sites
• Subscribe to Cisco's RSS Feed

Quotes:

• Ken Wirt, vice president, Consumer Marketing

"Today's consumers have new opportunities to enhance their daily lives with consumer technology that keeps them connected to loved ones, as well as to the digital content they treasure most. 'Digital Cribs' will help fuel their imaginations by looking at what real people are already experiencing in their homes."

• Sandy Grushow, president, Filmaka

"Filmaka and our global community of filmmakers are excited to work with Cisco, a company known for its innovative technology that connects people around the world. 'Digital Cribs' provides another opportunity for our filmmakers, who utilize technology to express themselves creatively and to make connections which can help further their careers."

Contact Information: Press Contact: Cinthia Portugal +1 408 853 7496 cportuga@cisco.com Cisco Systems, Inc.