Cisco Technologies Enable Service Providers to Empower Consumers' Connected Life

With the Network as the Platform, Operators Can Deliver More Intelligence, More Services, More Experiences

| Source: Cisco Systems, Inc. Cisco Systems, Inc.

SAN JOSE, CA--(Marketwire - May 15, 2008) - Cisco (NASDAQ: CSCO) today announced plans to showcase the continued momentum and execution of the Cisco® Internet Protocol Next-Generation Network (IP NGN) architecture at The Cable Show 2008. With the Cisco end-to-end network and progressive technologies, service providers can evolve into true experience providers, harnessing the power of the network to deliver next-generation video and data-based services and fulfill the consumer demand for more services on more screens.

The ability to deliver these personalized experiences anywhere, anytime, and to virtually any device creates a host of new Connected Life opportunities for accelerated service provider growth and enhanced customer satisfaction. At the show, Cisco will illustrate the ways in which the company enables service providers to protect and expand their business offerings while creating service growth opportunities. Highlights include: 

-- Solutions for the Connected Life
   -- Next-generation tru2way™ set-tops, featuring DVRs with 320-GB hard
      drive option
   -- New switched tuning adapter, Model STA1520
   -- New modems: DPQ2160 data modem, DPC2202 voice and data modem, and the
      DPC3202 DOCSIS 3.0 voice and data modem
   -- tru2way applications
   -- New navigation options
   -- New IP-enabled services featuring the DRG2800 IP Services Gateway
      including:
      -- Ubiquitous content/personal content sharing within the Connected
         Home
      -- Unified communications
      -- Security, monitoring and automation
   -- IP video, data, voice and wireless solutions, including DOCSIS® 3.0
      CMTS and voice/data modems
   -- Business services including Ethernet over DOCSIS and voice services
      for small and medium-sized businesses


-- Solutions to extend and scale the network:
   -- Switched digital video
   -- Advanced compression/transcoding
   -- DOCSIS 3.0 downstream and upstream channel bonded solutions
   -- DOCSIS passive optical network for fiber-to-the-home greenfield
      deployments
-- Content delivery system (CDS)
   -- Next-generation video-on-demand (VoD)
   -- Cross-platform video delivery
   -- Audience measurement
   -- Hyper-syndicated video
-- Advanced Advertising via:
   -- Switched digital video
   -- VoD through Cisco Content Delivery System (CDS)
   -- Interactive advertising applications

Additional Programs:

Cisco executives and industry experts will be among the featured speakers at the show. For a detailed list of speakers and topics, please click here.

Cisco launched today its Cable Show Podcast Series featuring video and audio podcasts, promoting thought leadership on industry hot topics including: Switched Digital Video, Advanced Advertising, Visual Networking, DOCSIS 3.0 and Video 2.0: Getting to 3 screens.

**To arrange an interview or booth visit with Cisco executives at The Cable Show 2008, please contact Sara Stutzenstein at stutzes@cisco.com.

About Cisco Systems

Cisco (NASDAQ: CSCO) is the worldwide leader in networking that transforms how people connect, communicate and collaborate. Information about Cisco can be found at http://www.cisco.com. For ongoing news, please go to http://newsroom.cisco.com.

Cisco and the Cisco logo are registered trademarks or trademarks of Cisco Systems, Inc. and/or its affiliates in the United States and certain other countries. DOCSIS is a registered trademark, and tru2way is a trademark of Cable Television Laboratories, Inc. All other trademarks mentioned in this document are the property of their respective owners.

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Contact Information: Public Relations Contact: Sara Stutzenstein Cisco 770.236.2181 stutzes@cisco.com Investor Relations Contact: Marilyn Mora Cisco 408-527-7452 marilmor@cisco.com Industry Analyst Relations Contact: Ward Wrzenski Cisco 408.853.1768 wwrzenski@cisco.com The Cable Show Ernest N. Morial Convention Center New Orleans, La. May 18-20, 2008 Booth 2811

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