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Cisco Unveils In-Store Mobility Solutions for Retail Industry
Mobile Voice and Personal Shopper Systems Streamline In-Store Communications and Revolutionize Shopping Experience
| Source: Cisco Systems, Inc.
SAN JOSE, CA -- (MARKET WIRE) -- May 22, 2007 --Cisco® (NASDAQ : CSCO ) today announced the
availability of Cisco In-Store Mobility Solutions designed to help
transform retail store environments. The solutions are an important first
step in executing Cisco's mobility vision, also announced today: to deliver
highly secure, manageable and extensible mobile solutions that enable
businesses to improve their operations and enhance the consumer experience.
These offerings are the latest in a series of technology solutions that
Cisco has unveiled for the retail industry this year.
Cisco In-Store Mobility Solutions integrate Cisco Unified Communications
and wireless solutions with Cisco Services best practices. The foundation
of these solutions is the Cisco Unified Wireless Network, which helps
protect the store environment from wireless threats, helps safeguard
customer financial information, and serves as the platform to deliver
mobility applications to employees, suppliers and customers, anywhere in
the store. For retailers, there are several compelling benefits of
mobility solutions. First, the customer experience is improved with easy
access to information and self-service capabilities. Also, operations can
be streamlined by increasing employee responsiveness, curbing inventory
losses, reducing costs and creating new revenue-generating opportunities.
"Retailers today are looking for ways to respond more quickly to customer
demands and improve collaboration among associates and customers," said Ed
Jimenez, director of global retail industry marketing at Cisco. "Retailers
are looking for their infrastructures to provide more than just wireless
data connectivity: They are looking for advanced mobile services such as
voice, location capabilities, and the delivery of rich media. Cisco's
In-Store Mobility Solutions make this possible."
Cisco In-Store Mobility Solutions comprise two offerings:
Cisco In-Store Mobile Voice: The Cisco In-Store Mobile Voice Solution
improves associate productivity and collaboration by combining Cisco
Unified Communications and the Cisco Unified Wireless Network to deliver
mobile voice and data applications through Cisco Unified Wireless IP Phone
7921G handsets and a variety of other devices from Cisco partners. New,
highly secure mobile technologies are enabling retailers to provide their
store employees with a greater ability to quickly access information and
collaborate with their co-workers without having to leave the sales floor.
At the same time, and over the same wireless infrastructure, integrated
unified communications and innovative applications are delivering mobility
solutions that help customers build new connections between people, places
and things. With the Berbee PushToTalk application, employees are able to
immediately communicate with other associates and managers, adding the
convenience of a walkie-talkie function to a Cisco Unified Wireless IP
Phone system.
"Delivering excellent customer service at any location within the store,
not just at the checkout, is a key focus for Dick's Sporting Goods," said
Tim Dorsch, the company's network infrastructure manager. "By using mobile
technologies such as voice over wireless local-area networks, we can
improve responsiveness to customer demands and in most cases resolve
requests without ever leaving the customer."
Cisco In-Store Personal Shopper: The Cisco In-Store Mobile Personal Shopper
combines the Cisco Unified Wireless Network and the MediaCart™ solution
to produce an interactive shopping cart with a video display that enables
customer self-service at the point of choice. Retailers can deliver
promotions, shopping lists, real-time price checking and store navigation
capabilities directly to the display.
MediaCart, built on Cisco technology, uses passive radio frequency
identification sensors (provided by ThingMagic) to determine in real time a
customer's location and deliver targeted point-of-choice advertising to the
shopping cart at points where featured products are located. MediaCart data
analyses provide valuable information to retailers, including real-time
performance reports about optimal messages and customer buying patterns.
This information gives retailers and vendors insight into which
advertisements are effective and allows them to change promotions at any
time.
"Retailers are turning to technology to help establish more direct
connections with their customers," said Steve Carpenter, CEO of Media Cart
Holdings. "The Cisco and MediaCart solution cuts through the clutter of
in-store media to deliver personalized content to the shopper, providing a
unique opportunity for retailers to influence buying behavior at the point
of choice and improve customer loyalty."
Cisco In-Store Mobility Solutions operate on the Cisco Intelligent Retail
Network, enabling retailers to quickly implement strategies that create a
unique consumer experience and differentiate their brands. By deploying a
solid infrastructure and advanced technologies, retailers can better sense
and respond to individual customers' needs. Built on the Cisco
Service-Oriented Network Architecture framework, a Cisco Intelligent Retail
Network provides a reliable, flexible and highly secure platform for
delivering the capabilities needed to compete in the world of connected
consumers. For more information about the Cisco Intelligent Retail Network
solution, visit www.cisco.com/go/retail.
Availability
The Cisco In-Store Mobility Solutions are available now from authorized
Cisco partners. Cisco and its Wireless LAN Specialized Partners offer a
broad portfolio of end-to-end services based on proven methodologies for
planning, designing, implementing, operating and optimizing to enhance the
performance and reliability of the voice applications running on a wireless
LAN infrastructure.
A wide variety of specialized networking services and support services are
available to help deliver a highly secure voice-based services solution
with a low total cost of ownership.
More information is available at: http://www.cisco.com/wlanservices
About Cisco Systems
Cisco (NASDAQ : CSCO ) is the worldwide leader in networking that transforms
how people connect, communicate and collaborate. Information about Cisco
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