Cision US


August 18, 2014 14:00 ET

Cision and Vocus to Present AMEC Measurement Week in NYC

Mark Schaefer, Peter Shankman, Chris Penn and 13 Others to Highlight the Importance of Measurement in Communications During AMEC's Global Campaign September 15 - 19, 2014

CHICAGO, IL--(Marketwired - August 18, 2014) - Cision and Vocus, in conjunction with the International Association for the Measurement and Evaluation of Communication (AMEC), will host AMEC Measurement Week in New York City, a weeklong series of free events examining the state of big data and analytics in concert with AMEC events this September. The series will bring 16 industry experts and thought leaders to Hilton Times Square in New York City to discuss the state and future of measurement as it applies to PR, business and communication. Registration is free and now open at

AMEC Measurement Week in NYC kicks off with opening keynote Mark Schaefer on September 15. A globally-recognized blogger, speaker, educator and business consultant, Schaefer is the author of {grow}, one of the top marketing blogs in the world, and four bestselling books, including "Return on Influence," "The Tao of Twitter" and his latest "Social Media Explained."

"An overlooked aspect of social media measurement is the importance of qualitative measures," said Schaefer. "One of the most powerful benefits of a social presence is personal connection that leads to loyalty. We need to get creative to capture that."

Breakfast events will be held each day in the Empire Room at the Hilton Times Square. The event is free, but registration is required and requested in advance, at

"PR measurement is more important and achievable today than ever before in our globally connected world of news and social media," said Vocus CEO Peter Granat. "Measurement is the language of modern management and the building block of sound analysis, planning and resource allocation -- a fact savvy communication pros use to their advantage. It is fitting that the first joint venture between Vocus and Cision, AMEC Measurement Week in NYC, supports AMEC and its mission to build greater understanding of the latest advances in PR measurement and analytics. We're excited for this event and all the great things to come."

Highlights of the agenda include:

  • Measurement in the Trenches: Perspectives on the Value of Your Social Media Presence 
    Mark Schaefer, CEO of Schaefer Marketing Solutions
  • Nailing Customer Loyalty: The Metrics That Matter and Those That Don't
    Peter Shankman, founder of Help a Reporter Out (HARO) and author of "Nice Companies Finish First"
  • Weaponizing Analytics With NPR: How Smart Data Helps You Keep What Works and Kill What Doesn't
    NPR's Product Manager, Web Intelligence and Consumer Engagement Lauren Bracey Scheidt and Analytics Manager Nick DePrey
  • Other speakers include Chris Penn, VP of marketing technology at SHIFT Communications; Shonali Burke, CEO of Shonali Burke Consulting; Peter Himler, founder of Flatiron Communications; Heidi Sullivan, SVP of digital content for Cision; and experts from Ketchum, FleishmanHillard, Text100, PadillaCRT, Quintiles and Western Governors University

"PR professionals can significantly improve the services they provide their clients when armed with campaign insights powered by analytic metrics," said Dawn Conway, Cision COO and AMEC Board Member. "We are pleased to bring together some of the brightest minds in the public relations industry and further the discussion around measurement models and best practices."

With a slate of industry-leading speakers, seats are expected to fill up quickly. While registration is free, early registration is encouraged. Registration is now open at, where you can also find the full agenda.

About Cision:

Cision is a leading provider of cloud-based PR software, services and tools for the marketing and public relations industry. Marketing and PR professionals use our products to help manage all aspects of their brands -- from identifying key media and influencers to connecting with audiences; monitoring traditional and social media; and analyzing outcomes. Journalists, bloggers, and other influencers use Cision's tools to research story ideas, track trends, and maintain their public profiles. For more information, please visit

About Vocus:

Vocus provides leading cloud-based public relations and marketing software that enables companies to acquire and retain customers. The company offers products and services to help clients attract and engage prospects, nurture and convert customers, and measure and improve marketing effectiveness. More than 16,000 annual subscription customers across a wide variety of industries use Vocus software. The company is headquartered in Beltsville, MD with offices in North America, Europe and Asia. For more information, visit or call (800) 345-5572.

About AMEC:

AMEC is the International Association for Measurement and Evaluation of Communication, the global trade body and professional institute for agencies and practitioners who provide media evaluation and communication research. AMEC currently has more than 120 members in 41 countries worldwide. As part of Measurement Week (15-19th September), AMEC members throughout the world will hold a series of events in their countries with employees, clients and press to create better understanding around the latest thinking in measurement and analytics. For more information on AMEC, visit

Contact Information