SOURCE: Cision Canada

Cision Canada

October 25, 2013 12:51 ET

Cision Announces New Software Release

Improved CisionPoint Features Help Brands Amplify Content Across Social Channels and Uncover Social Influencers

TORONTO, ON--(Marketwired - October 25, 2013) - Cision has deployed a new global release of its CisionPoint software that focuses on helping organizations find social influencers and amplify their content more effectively on social media channels and through mobile devices.

"Having the ability to quickly and easily connect with social influencers who are talking about specific topics is core to helping brands tell their stories," said Peter Granat, CEO. "The new version of CisionPoint not only helps users identify and engage with influencers, but it also simplifies the content sharing process and improves content visibility."

New features include:

  • Influencer Search, which enables CisionPoint users to search millions of real-time tweets to identify top influencers around the world writing about specific subjects
  • Enhanced mobile support of social newsrooms, using responsive design and optimizing the user experience on any device
  • Improved news site functionality, making it easier for influencers to search and subscribe to news and other branded content by keyword, industry or company
  • New Twitter sharing options in social newsrooms that enable Twitter Cards, allowing users to provide story summaries and multimedia within tweets

"With branded content at the center of today's PR and marketing campaigns, these software developments further our commitment to amplifying our clients' stories worldwide," said Granat.

The new update also features a complete redesign of the Cision news site, giving more than 7,000 newsrooms, stories and social media releases a fresh look and feel.

For more information about CisionPoint, visit cision.com.

About Cision:

Cision is a leading provider of cloud-based PR software, services and tools for the marketing and public relations industry. Marketing and PR professionals use our products to help manage all aspects of their brands -- from identifying key media and influencers to connecting with audiences; monitoring traditional and social media; and analyzing outcomes. Journalists, bloggers, and other influencers use Cision's tools to research story ideas, track trends, and maintain their public profiles. Cision is present in Europe, North America and Asia, is quoted on the Nordic Exchange with revenue of approx. SEK 1.0 billion in 2012. For more information, visit www.cision.com.

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