CHICAGO, IL--(Marketwire - March 28, 2013) - Thought leaders from Cision -- the leading provider of cloud-based PR software, services and tools for the marketing and public relations industry -- will examine trends in content marketing and media measurement at industry conferences.
Brandon Andersen, Cision's Global Product Manager, will lead a panel discussion on "Content Marketing: The Future of PR and Marketing" at the PRSA 2013 Western District Conference, April 18-20, 2013 in Scottsdale. The panel will focus on how to create and leverage content to boost brand awareness and drive conversions.
Later in the month, Cision's KC Brown, General Manager, Cision Global Analysts, will address Chicago PRSA chapter members in a meeting focusing on how news coverage drives social conversation.
Cision will also be present at these April and May events:
PRSA Counselor's to Higher Education Conference
APRIL 17TH - 19TH, 2013
The Counselors to Higher Education (CHE) 2013 Senior Summit offers networking opportunities and professional development seminars on topics impacting higher education communities.
PRSA Health Academy
MAY 1ST - 3RD, 2013
The PRSA Health Academy Conference offers attendees networking opportunities and professional development sessions with a focus on public reporting, preventive care and changing legislative guidelines.
PRSA Travel and Tourism Conference
MAY 21ST - 24TH, 2013
The PRSA 2013 Travel and Tourism Conference provides attendees with an opportunity to stay on top of changes in the media, market and technology.
Cision is a leading provider of cloud-based PR software, services and tools for the marketing and public relations industry. Marketing and PR professionals use our products to help manage all aspects of their brands -- from identifying key media and influencers to connecting with audiences; monitoring traditional and social media; and analyzing outcomes. Journalists, bloggers and other influencers use Cision's tools to research story ideas, track trends and maintain their public profiles. Cision is present in Europe, North America and Asia, and is quoted on the Nordic Exchange with revenue of approx. SEK 1.0 billion in 2012. For more information, www.cision.com.