SOURCE: Cistera Networks, Inc.

January 08, 2007 07:00 ET

Cistera Networks Hires PR Financial Marketing

Company to Launch Financial Marketing Program for the Financial Community

DALLAS, TX -- (MARKET WIRE) -- January 8, 2007 -- Cistera Networks, Inc. (OTCBB: CNWT) announced today that it has retained PR Financial Marketing LLC., headquartered in Houston, Texas, to launch a financial marketing program in an effort to broaden its shareholder base of institutions, brokers, and fund managers within the financial community.

Jim Blackman, President of PR Financial Marketing, commented, "Cistera is the leading provider of advanced Application Platforms for the Enterprise IP Communications market. Cistera is uniquely positioned to exploit the tremendous growth already occurring in the fast-growing IP Telephony market, as companies are switching from old, antiquated phone systems to new computer-based phone systems (commonly referred to as VoIP); as well as the skyrocketing mobile phone market, as the demand for advanced application services extends beyond office phones to mobile devices. We encourage everyone to learn more about Cistera Networks by visiting"

"The Cistera ConvergenceServer™ has been designed from the very beginning to provide the most scalable enterprise applications platform for IP communications," says Greg Royal Founder and CTO for Cistera Networks. "Customers are moving to the new computer-based phone systems because they need the advanced telephony applications to gain greater business efficiencies through integrated communications. According to the Telecommunications Industry Association, this was a $5.7 Billion market in 2005. We have developed a platform with the broadest suite of application engines (feature sets) in the industry, to allow us to offer customers a single platform for all of their advanced voice application needs."

"The past few years have been spent building an enviable technology platform, customer base and partner channel," commented Derek Downs, President and CEO for Cistera. "We've worked extremely hard to put the company in a solid position, poised for rapid growth. We are now ready to share our story with the financial community, and begin the effort to grow our shareholder base. We are excited to have a firm with PR Financial Marketing's experience to help us with this endeavor."

About Cistera Networks

Cistera Networks makes Application Driven Telephony a reality by setting the new standard in advanced IP phone application platforms and engines for Enterprise IP Communications environments. The Cistera ConvergenceServer™ (CCS) uses the industry-leading Cistera Enterprise Application Platform for IPT to provide Unified Application Administration as well as Fault and Performance Management for enterprise IPT Application deployments. Cistera provides next-generation solutions for numerous vertical markets including education, finance, healthcare and government. Cistera Networks maximizes IP phone capabilities -- taking the communications platform to an entirely new level. Cistera's solutions are marketed by more than 80 value-added resellers and partners including: Cisco, AT&T, Bell Canada and Comstor, a division of Westcon Group. (

Forward-Looking Statements

This release may be deemed to contain forward-looking statements that are subject to the safe harbor provisions of the Private Litigation Reform Act of 1995. These forward-looking statements include, among other things, statements regarding future events and the future financial performance of Cistera Networks that involve risks and uncertainties. Readers are cautioned that these forward-looking statements are only predictions and may differ materially from actual future events or results. Readers are referred to the documents filed by Cistera Networks with the SEC, specifically the most recent reports on Form 10-K and 10-Q, each as it may be amended from time to time, which identify important risk factors that could cause actual results to differ from those contained in the forward-looking statements.

Contact Information

  • Contact:
    PR Financial Marketing LLC.
    Jim Blackman
    713-256-0369 (Investor Relations)
    Email Contact