February 07, 2012 08:00 ET

Citi Launches the New Women & Co. and Makes the Acclaimed Personal Finance Source Available to All Women

Go-to Website Redesigned to Look at Money From the Areas That Women Say Matter Most: Career, Family, Home, Investments, and Lifestyle

First Tip Sheet of the New Women & Co.: The Five Must-Have Financial Conversations for 2012 as Women Increasingly Take on a Greater Financial Role in the Household

NEW YORK, NY--(Marketwire - Feb 7, 2012) - Citi today launched the new Women & Co., the acclaimed personal finance source for women, unveiling its redesigned website -- -- and making its trusted and relevant commentary available to all women. Launched in 2000, and previously available only to Citi customers, Women & Co. is now available to any woman who wants to improve her finances and strengthen her financial foundation.

The new website, redesigned based on extensive user feedback, is organized around the areas women say matter most: career, family, home, investments, and lifestyle, as well as a Special Features section, which includes Get Started, The Grapevine, Start Talking, and the award-winning blog Insights & Outlook. Women & Co. is one of the longest running personal finance websites for women.

"At Citi, one of our biggest responsibilities is to listen to our customers, and build tools and services that help simplify their financial lives. Women & Co. is one of the most unique and targeted avenues to do that, and we're thrilled to expand its reach," said Citi Global Consumer Chief Marketing and Internet Officer Michelle Peluso. "Just as we recently launched the new Citibank Online and Citibank for iPad to simplify and enhance the customer experience, Women & Co. has completely re-imagined itself as an online center of activity that brings to life information on the financial issues women say matter most."

"As women increasingly take on a major financial role in the household, their need for trusted financial expertise, commentary, and ideas has grown, adding to the list of competing priorities already fighting for their attention," said Linda Descano, CFA®, President and CEO of Women & Co. "Our mission at Women & Co. is to move the topic of money from the top of a woman's mind to the tip of her tongue. By providing financial insight, when, where, and how she wants it, Women & Co. helps her shape the financial future for herself and her family."

As part of the re-launch, Descano outlined the five conversations women should consider having, in order to set or evaluate their personal financial goals. To improve your finances and strengthen your financial future, Descano suggests having five conversations in 2012:

1. The money talk with yourself: It may sound obvious, but one of the most important financial conversations to have in 2012, may be the one you have with yourself. Take some time to think about your financial life and don't let it fall to the bottom of your to-do list. Assess what you are doing well and where you can improve your financial management skills and commit to spending time every week or every day to think and talk about money. is a great place to start.

2. The money talk with your partner or spouse: Talking about money can be an emotionally charged subject for couples, but it's an important conversation to have regularly, whether you are just starting out or have been together for many years. Start the New Year off right, by going over things such as your individual financial styles, how you will manage household vs. personal money, your short and long-term goals, roles and responsibilities for daily and long-term financial decisions such as who will pay for what bills, and how you plan to keep the conversation going, in order to really establish financial harmony.

3. The money talk with young children. Whether you have kids of your own, or you just spend a lot of time with someone else's kids, talking to kids about money early on can be a great way to establish good financial habits for life. You can use everyday activities to get them thinking about financial topics such as savings, emergency funds, and credit.

4. The money talk with aging parents. People are living longer these days, and while we are happy for those extra years, they inevitably mean that we need to put away more money. To help your parents maintain their financial independence, it's important to have the money talk to make sure they are prepared. What's more, as women are more likely to take time out of the workforce to care for aging parents, it is also important for your own financial health to have the talk. You'll want to discuss things like: where they keep important documents, what kinds of plan they have in place, and what their financial situation looks like today. The more you know about your parent's financial situation, the better positioned you are to help them.

5. The money talk with friends. One of the easiest ways to keep on top of finances is to simply talk money with your friends. Make it a habit in the New Year to talk to or pass along any finance or savings tips you pick up and check out the Women & Co. blog to see what other women are saying.

For more tips and "how to" guidance, visit the Start Talking section on Also, visit Women & Co.'s award-winning blog, Insights and Outlooks.

Women & Co., a service of Citi, is the go-to source online for what women want to know about personal finance. To sign up for free, go to

About Women & Co.
Women & Co., a service of Citi, is the go-to personal finance source for women. By providing financial content, commentary and community, Women & Co.'s mission is to get women thinking and talking about personal finance. Founded in 2000, Women & Co. is one of the longest running personal finance websites dedicated to helping women strengthen their financial futures.

About Citi
Citi, the leading global financial services company, has approximately 200 million customer accounts and does business in more than 160 countries and jurisdictions. Citi provides consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, transaction services, and wealth management.

Contact Information

  • Media Contacts:
    To schedule an interview with Linda Descano, CFA®, of Women & Co., please contact:
    Andrew Brent
    Email Contact


    Gabrielle Gugliocciello
    o: 646-500-7690
    m: 314-494-8715
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