MADD Canada

MADD Canada

October 15, 2010 08:46 ET

‘Citizens of Distinction' Honoured by MADD Canada

Attention: News Editor OAKVILLE/ONTARIO/MEDIA RELEASE--(Marketwire - Oct. 15, 2010) - MADD Canada is pleased to recognize five individuals who have made a major provincial or national contribution to the anti-impaired driving movement in Canada, and have left a lasting legacy in the areas of research, prevention and education, legal issues or victim issues.

"Our Citizens of Distinction are individuals or groups which have stepped forward to facilitate change," said MADD Canada National President Denise Dubyk. "Their actions have led to significant change or improvement in the fight to stop impaired driving. We thank them for their commitment and recognize the important contributions they have made to stopping impaired driving."

MADD Canada is proud to announce the 2010 recipients of Citizen of Distinction Awards:

* The Honourable Ron MacKinley, Minister of Transportation and Public Works for Prince Edward Island. Minister MacKinley was appointed Minister of Transportation and Public works in June 2007, just a few months after Prince Edward Island placed a disappointing 11th place in MADD Canada's ranking of provincial and territorial impaired driving laws. Shortly afterward, while attending a MADD Canada event, Minister MacKinley expressed his commitment to improving the province's impaired driving laws. True to his word, Minister MacKinley set about making significant legislation changes, including the introduction of a 7-day licence suspension for impaired drivers in the .05% warn range. In 2009, when MADD Canada released its subsequent ratings report, Prince Edward Island had climbed to 3rd place on the strength of legislative changes made under Minister MacKinley's leadership. His work to stop impaired driving continues; he has made a commitment to look at implementing a .00% BAC limit for young drivers 21 and under, and plans to implement a Call 911 program to report suspected impaired drivers.

* Dana Clendenning, Former President and CEO, Alcool NB Liquor. Mr. Clendenning was appointed President and CEO of Alcool NB Liquor in October 2006. Under his vision of Social Responsibility, Alcool NB Liquor has made significant contributions to reducing impaired driving and to educating youth about the dangers of mixing alcohol, drugs and driving. As a provincial sponsor of the School Multi-Media Assembly Program, Alcool NB Liquor is ensuring that MADD Canada's important youth program is delivered to every Grade 7 - 12 school in New Brunswick. Alcool NB Liquor was also instrumental in facilitating the production of a French multi-media program. Through its prompted donation program, and recyclable bag sales, Alcool NB Liquor raises funds for MADD Canada's Project Red Ribbon and Campaign 911, and for New Brunswick Chapters to carry out local education and awareness activities.

* Bill Kennedy, Executive Director, Corporate Communications, LCBO. Since joining the LCBO in 1992, Mr. Kennedy has made commitment to Social Responsibility part of the corporate culture at LCBO. The corporation has teamed with MADD Canada to produce numerous television, radio and billboard ads aimed at raising awareness about impaired driving. The two organizations also teamed up on a web site, "Talk to your Kids about Alcohol". Always looking for ways to support MADD Canada's awareness and education efforts, Mr. Kennedy introduced a prompted donation campaign in LCBO stores during MADD Canada's annual Project Red Ribbon campaign. Since 2004, the LCBO, through its customers, has donated over $1.8 million. Last year's gift will pay for the School Multi-Media Assembly Program to be delivered, free of charge, to 500,000 Ontario high school students to educate them about the dangers of mixing alcohol, drugs and driving.

* Senator Marjory LeBreton, Leader of the Government in the Senate. Ms. LeBreton worked for the Conservative Party for 31 years, was appointed to the Senate in 1993 and was named Leader of the Government in the Senate in 2006. Her involvement with MADD Canada began in 1996, with the tragic deaths of her daughter and grandson in an impaired driving crash by a repeat offender. Ms. LeBreton's son-in-law and two other grandchildren were also injured in the crash. Ms. LeBreton joined MADD Canada's National Board of Directors in 1998 and served 12 years, including 2 years as Chairperson. Her expertise in politics was invaluable as a member of our Public Policy Committee. She made significant contributions to the development of MADD Canada's Rating the Provinces and Territories Report and the Taking Back Our Roads report. Ms. LeBreton has supported her government's impaired driving legislation, which includes changes to drugs and driving, eliminating the two-drink and last drink defenses, increased penalties and enhancing victims' rights.

* Dr. Diane Liscumb, New Brunswick. During a routine dental appointment, Dr. Liscumb engaged in conversation with a MADD Chapter member about the effects of prescription medications and driving, and the need to warn patients of the dangers of driving to and from the dental office when using prescribed medications. Dr. Liscumb approached the New Brunswick Dental Association and requested that a form be devised to warn patients of such dangers. A waiver has since been developed for all dentists in New Brunswick to inform their patients about the dangers of driving while on prescription medications. The Association has also asked the New Brunswick Pharmaceutical Association to provide further warnings when dispensing prescriptions. Taking the lead to make a difference, Dr. Liscumb's efforts have sparked awareness through the province about the potential for prescription drugs to impair driving and other abilities.

The Citizen of Distinction Awards were presented on September 25 at MADD Canada's Annual Chapter Leadership Conference.

About MADD Canada
MADD Canada (Mothers Against Drunk Driving) is a national, charitable organization that is committed to stopping impaired driving and supporting the victims of this violent crime. With volunteer-driven groups in more than 100 communities across Canada, MADD Canada aims to offer support services to victims, heighten awareness of the dangers of impaired driving and save lives and prevent injuries on our roads.
/For further information: Denise Dubyk, National President, 403-970-8733/ IN: JUSTICE, SOCIAL, TRANSPORT

Contact Information

  • Denise Dubyk, National President, MADD Canada
    Primary Phone: 403-970-8733