Citrix Systems Revolutionizes Its Supply Chain Insight Using Birst's On-Demand Business Intelligence Solution

SAN FRANCISCO, CA--(Marketwire - January 19, 2010) - Birst, a leading provider of on-demand solutions for business intelligence (BI) and analytics, today announced that Citrix Systems has gained real-time visibility into its entire supply chain using Birst. Citrix is leveraging this new insight to increase its on-time delivery rate, product reliability, and inventory turns, resulting in enhanced customer satisfaction and improved profitability.

"We tried every BI tool under the sun, but they didn't work out for a variety of reasons," said Fred Tiso, Group Director of Hardware Operations, Citrix Systems. "Then we found Birst and knew it had all the features we needed and was easy to get up and running, with low implementation and support costs."

Citrix implemented Birst's on-demand solution in less than 90 days with limited involvement from IT, and plans to extend the solution to 2000 users shortly. Using Birst, Citrix has digitized its entire supply chain, gaining real-time insight into sales forecasts, bookings, shipments, tracking numbers, backlog, product reliability, inventory, material forecast, and more. Citrix has also provided external suppliers with access to Birst so that they can easily view Citrix forecasts and plan accordingly.

Leveraging the heightened visibility provided by Birst, Citrix has developed a self-serve model for all order fulfillment inquiries, greatly reducing incoming, order-related calls. Additionally, Citrix now receives Birst-generated email alerts delivering proactive notification of potential customer satisfaction issues, including low inventory and an on-time delivery rate of less than 100 percent. These changes have improved product reliability, increased Citrix's on-time delivery rate to more than 99 percent, and generated a five-fold increase in inventory turns, further enhancing customer satisfaction and improving profitability.

"More and more, large companies are discovering that on-demand BI can overcome even the toughest challenges quickly, and at low cost," said Brad Peters, CEO of Birst. "The deployment of Birst at Citrix is a perfect example. It demonstrates that you don't need a huge, expensive, on-premise implementation to have a big impact on the bottom line."

About Citrix Systems

Citrix Systems, Inc. (NASDAQ: CTXS) is a leading provider of virtualization, networking and cloud computing solutions for more than 230,000 organizations worldwide. Its Citrix Delivery Center™, Citrix Cloud Center™ (C3) and Citrix Online product families radically simplify computing for millions of users, delivering desktops and applications as an on-demand service to any user, in any location on any device. Citrix customers include the world's largest Internet companies, 99 percent of Fortune Global 500 enterprises, and hundreds of thousands of small businesses and prosumers worldwide. Citrix partners with over 10,000 companies worldwide in more than 100 countries. Founded in 1989, annual revenue in 2008 was $1.6 billion.

About Birst

Birst™ is the leading provider of on-demand business intelligence solutions. Birst brings the benefits of fact-based decision-making to a much broader audience by making it affordable, fast, and easy to use. Birst is designed to support users of all sizes -- from individuals to groups and entire companies, so that everyone can benefit from greater insight into their business.

More information is available at www.birst.com.

Contact Information: For more information, contact: Kimberly Weber Atomic PR birst@atomicpr.com (415) 402-0230