Bullfrog Power

Bullfrog Power

April 12, 2011 10:00 ET

City of Charlottetown and East Coast Music Association bullfrogpower® East Coast Music Week With 100 Per cent Clean, Renewable Power

CHARLOTTETOWN, PRINCE EDWARD ISLAND--(Marketwire - April 12, 2011) - The City of Charlottetown and Bullfrog Power® are teaming up to bullfrogpower this year's East Coast Music week. In March 2011, the City of Charlottetown announced that it will choose 100 per cent clean, renewable power for its City Hall—a move that contributes to the City's mandate to become more sustainable. Against this backdrop, Charlottetown is now working with Bullfrog Power and the East Coast Music Association to bullfrogpower all of the events at East Coast Music Week, which runs from April 13 to 17. This will be the first time that all East Coast Music Week events are bullfrogpowered. By choosing green electricity, the City of Charlottetown and East Coast Music Association are reducing their environmental impact, supporting the development of new, renewable generation in Canada, and helping to increase awareness about the importance of clean energy in Canada.

"Our City is one of the premier cultural destinations in the Maritimes and we have an important role to play in keeping it green and protecting its natural beauty," said Charlottetown Mayor Clifford Lee. "We're proud to be supporting green power at City Hall and hosting a greener 2011 East Coast Music Week."

"Promoting sustainability in the Canadian music industry and reducing the environmental impact of the ECMAs are important components of our sustainability plan," said Su Hutchinson, Executive Director, East Coast Music Association. "We're thrilled to be working with the City of Charlottetown to expand our commitment to Bullfrog's green power."

Through the respective agreements, Bullfrog Power's® generators inject renewable electricity onto the regional grid to match the amount of power Charlottetown's City Hall and the East Coast Music Week events use. In the Maritime provinces, Bullfrog sources from wind farms and low-impact hydro facilities in Prince Edward Island and New Brunswick. Bullfrog Power's goal is to advance the development of wind power throughout the Maritimes.

The decision to bullfrogpower its City Hall is part of the City of Charlottetown's Integrated Community Sustainability Plan, which was launched in February 2010. The plan includes strategies designed to increase awareness about managing resources responsibly and sustainably.

The East Coast Music Association has implemented a number of initiatives that will help it reduce the environmental impact of East Coast Music Week. Initiatives include using recycled paper and non-toxic ink for all print materials, implementing the use of compostable cups, and providing volunteers with incentives to use public transit.

Many ECMA-nominated musicians are also reducing their carbon footprint with Bullfrog's green electricity. Dave Gunning, a bullfrogpowered musician nominated for five ECMAs including the Fan's Choice Entertainer of the Year, recently signed on for Bullfrog's green power.

"As a Nova Scotia recording artist, I feel that I have a responsibility to help promote sustainability in the Maritimes," said Gunning. "By bullfrogpowering my home and my recording studio, Wee House of Music Co., I'm proud to be doing my part to help protect the environment and make the Maritimes a better place for future generations."

"We are pleased the City of Charlottetown, East Coast Music Association and Maritimes-based artists are taking action for the environment," said Holly Bond, Director, Eastern Region, Bullfrog Power. "By choosing Bullfrog's green electricity, the organizations and individuals not only help in the fight against climate change and air pollution—but they also help create awareness about green energy choices in the Maritimes."

About Bullfrog Power

Bullfrog Power, Canada's 100 per cent green energy provider, provides renewable energy solutions that allow homes and businesses to reduce their environmental impact and help create a cleaner, healthier world. Bullfrog's green electricity comes exclusively from wind and hydro facilities that have been certified as low impact by Environment Canada under its EcoLogoM program instead of from polluting sources like coal, oil, natural gas and nuclear. A clean, renewable alternative to fossil-fuel based natural gas, Bullfrog's green natural gas is produced in Canada from biogas facilities that have met strict environmental criteria as defined by ICF International. Thousands of Canadian homes and businesses are doing their part to address climate change and air pollution by switching to green energy with Bullfrog Power. Homes and businesses can sign up easily, quickly and affordably at www.bullfrogpower.com.

About the City of Charlottetown

The City of Charlottetown is a flourishing community of over 32,000 people located on the south shore of Prince Edward Island. Charlottetown is the capital city of Prince Edward Island, and is called the "Birthplace of Confederation" after the historic 1864 Charlottetown Conference which led to Confederation. www.city.charlottetown.pe.ca.

About East Coast Music Week

East Coast Music Week is an annual event organized by the East Coast Music Association as a critical part of its mission statement. The 2011 event will take place in Charlottetown, PEI from April 13-17. The ECMA is a not-for-profit organization whose mandate is to foster, develop, promote and celebrate East Coast music locally and globally. The ECMA currently has over 800 members. www.ecma.ca.

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