SOURCE: Ckrush, Inc.

June 08, 2007 08:59 ET

Ckrush Selects Advario Contextual Ad Targeting Platform for Online Communities, and

NEW YORK, NY--(Marketwire - June 8, 2007) - Ckrush, Inc. (OTCBB: CKRH), an innovative entertainment and interactive media group, today announced that it has selected the next generation of Advario, an online ad platform powered by a contextual matching engine, to power its, and websites. Advario is a division of MediaTrust, an innovative interactive media, advertising and technology company, that also offers Advaliant, a performance affiliate marketing network, leading-edge media delivery technologies and the MediaTrust Integrated Solutions Group.

Ckrush is focused on bridging the gap between the traditional entertainment industry and the participatory pop culture revolution of online communities and digital user generated content. Ckrush produces feature films and other content and also develops and maintains Web sites and online communities targeted at young adults ages 18-34. Ckrush selected Advario's patent pending technology to deliver both banner and In-Text advertisements to, and

"After reviewing more than a dozen ad platforms, we selected Advario for its standout technology and unique relevance engine," said Jeremy Dallow, president of Ckrush. "The Advario platform will ensure that our advertisers receive the highest performing results from their advertising dollars, while we focus on building exciting content for our customers."

Advario leverages a unique process that allows online publishers to easily include or exclude content sections with an unprecedented level of granularity. In addition, Advario uses a cutting-edge keyword and key phrase density engine that delivers higher relevance for contextual targeting ensuring that the right ads appear on the right page in real time. Since Advario's ads are more relevant, ads that are delivered using Advario perform better on an ROI basis for publishers and advertisers.

"Companies such as Ckrush need an ad platform that can deliver relevant ads within extremely dynamic Web sites," said MediaTrust Chief Technology Officer, Joseph Matheny. "Advario's proprietary technology ensures that regardless of how often site content changes, users are always presented with ads that are contextually relevant and thus perform better for publishers."

About Ckrush, Inc.

Ckrush is an innovative entertainment and interactive media group at the forefront of the convergence of entertainment content with social media, online communities and digital technology. Ckrush produces feature films and other content and develops and maintains web sites, including online communities, primarily geared towards young adults 18-34. Ckrush's fully interactive online communities include "" (, "" ( and "" ( Ckrush's feature film productions include "Beer League," starring Artie Lange; "National Lampoon's TV the Movie," starring Steve O and Wee Man of "Jackass" fame; and "National Lampoon's Pledge This," starring Paris Hilton. Ckrush services also include website design, development, hosting, advertising and media placement. For additional information, please visit

Forward-Looking Statements

This release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These statements are based on management's current expectations or beliefs, and are subject to uncertainty and changes in circumstances. Actual results may vary materially from those expressed or implied by the statements herein due to changes in economic, business, competitive, technological and/or regulatory factors; acquisitions of dispositions of business assets; and the potential impact of future decisions by management. More detailed information about these factors may be found in filings by Ckrush, Inc. with the Securities and Exchange Commission. Ckrush, Inc. is under no obligation to, and expressly disclaims any such obligation to, update or alter its forward-looking statements, whether as a result of new information, future events, or otherwise.

Contact Information

  • Media Contact:

    Jeremy Dallow
    Ckrush, Inc.

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    Angela Junell